Tri-Valley Nonprofit Alliance: Effective End-of-Year Appeals - Bringing the Year to a Close with a Strong Finish

September 10, 2015
10am-noon

Bankhead Theater
2400 First Street
Livermore CA, 94550

It's that time of year when every development professional prepares for the big year-end push to send out that final appeal letter. Is your organization ready to launch an effective end-of-year appeal?

This month's presentation will cover the key elements of planning your campaign... starting now! Presented by Julie Seelen, this discussion will cover how to write the best appeal letter and inform us about using multi-channel communications.

Join us to explore the essentials of carrying out an annual End-of-Year Appeal and come away with some tips that may make your year end giving campaign more successful than ever before!

Julie Seelen is a Bay Area fund development professional. She was previously the Advancement Director at Save Mount Diablo where her responsibilities included fund development, communications and outreach. Her professional experience includes annual giving, planned giving, capital campaigns, grant writing, and organizing large recreational events for more than 1000 participants. She has a Master's Degree in Architecture and Building Construction from the University of Technology in Eindhoven, Netherlands.

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