Pre-Vacation Image Questionnaire
Isfahan
Pre-Vacation Image Questionnaire
Dear respondents:
Thank you for agreeing to participate in this survey. My name is Saeedeh Gharakhany, a Master’s student at the University of Zanjan, Iran. I am carrying out a survey for my Master’s thesis.
I am studying the international tourists’ image of Isfahan, Iran. It shouldn’t take more than about 15 minutes to complete the survey.
Your participation in this survey is completely voluntary and you may stop at any time. Neither your name nor any other identifying information will be recorded on the survey. Your responses will be kept completely anonymous. In order to keep the information completely confidential, please do not put your name on the questionnaire.
If you have any questions, please feel free to contact me (saeedehqharakhany@znu.ac.ir or (090)-555-088-4757).
What is the first thing that comes into your mind when you think about Iran?
Your answer
The following questions have to do with your upcoming trip to Isfahan .
Will this be your first visit to Isfahan? *
How long do you intend to stay in Isfahan ? *
With whom are you travelling to Isfahan ? *
How familiar are you with the city of Isfahan ? *
What are your top three motivations for visiting Isfahan ? *
Required
Please indicate which source(s) of information you used to learn about Isfahan. *
Required
Now, using the list above, please indicate which three sources of information were most helpful to you in learning about Isfahan.
Your answer
Most helpful source of information
Your answer
Second most helpful source of information
Your answer
Third most helpful source of information
Your answer
What is your overall attitude towards Isfahan ? *
Using a scale ranging from “very good” to “very poor,” please indicate what quality you expect of the following things when visiting Isfahan. If you “do not know,” please place a check in that column. *
Very good
Good
Neutral
Poor
Very poor
Don’t know
Diversity of food
Shopping
Cultural attractions
Historical attractions
Traffic congestion
Transportation
Public transport
Relaxing atmosphere
Friendly/hospitable people
Good weather
Scenery
Ethnic attractions
Special events
Architecture
Value for money
Hygiene and cleanliness
Reasonable prices
Safe
Easy accessibility to the country
Local culture (e.g. customs and traditions)
Opportunity to increase knowledge
Good reputation as a travel destination
Accessible tourism information
Accommodations
Good opportunities for adventure
A wide variety of outdoor activities
Easy communication with locals
commercialization
Food quality for the money
Technologically advanced
Now I would like to know whether these items are important to Isfahan’s tourism. Please indicate “yes” or “no.”
Yes
No
Diversity of food
Shopping
Cultural attractions
Historical attractions
Traffic congestion
Transportation
Public transport
Relaxing atmosphere
Friendly/hospitable people
Good weather
Scenery
Ethnic attractions
Special events
Architecture
Value for money
Hygiene and cleanliness
Reasonable prices
Safe
Easy accessibility to the country
Local culture (e.g. customs and traditions)
Opportunity to increase knowledge
Good reputation as a travel destination
Accessible tourism information
Accommodations
Good opportunities for adventure
A wide variety of outdoor activities
Easy of communication
Lack of commercialization
Food value for the money
The low value of the riyal against the dollar
Technologically advanced
ease indicate your level of agreement about the following items associated with your perception of Esfahan?
I think Isfahan is arousing
extremely
very
neutral
very sleepy
extremely sleepy
Q
I think Isfahan is exciting
extremely
very
neutral
very gloomy
extremely gloomy
Q
I think Isfahan is pleasant
extremely
very
neutral
very unpleasant
extremely unpleasant
Q
I think Isfahan is relaxing
extremely
very
neutral
very distressing
extremely distressing
Q
In this section I would like to know a little about you. The information will not be shared with anyone and will be used only to understand who responded to the survey.
Year of birth:
Your answer
Professional status
Highest level of education
Which of the following applies to you?
What is your primary country of residence?
Your answer
How important is experiencing a different culture to you when selecting an outbound destination.
Thanks for your time and we wish you a pleasant stay in Isfahan.
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