Brand Discovery Questionnaire
This questionnaire is designed for me to best understand how I can assist with your needs. If a particular question doesn't make sense or doesn't apply, please type, "NA." After filling out the questionnaire, you will receive an email with my hourly rates and important information! I look forward to working with you!
Client Name
Your answer
What is your business name? What is the meaning behind the name?
Your answer
What is your MAIN business purpose?
What adjectives best describe your brand?
Your answer
Why do you want a new logo + branding?
Your answer
Who is your ideal client / target audience?
Your answer
What makes your business unique? What do your clients love about collaborating with you?
Your answer
What is your client / target audience's most basic problem, that you have the solution for?
Your answer
What are a few big goals have for your business? How do you think you will expand in the future?
Your answer
How do prefer your logo be worded or written out?
Your answer
Do you have a tagline? If so, would you like it stated alongside your logo?
Your answer
Who are your competitors?
Your answer
Do you have any color preferences, or existing brand colors that need to remain?
Your answer
Do you have any colors you want to steer away from?
Your answer
What three brands do you love, and why?
Your answer
Do you have a preference on typography?
Your answer
What ares of your current brand do you want to keep, if any at all? Please explain.
Your answer
Any additional details or creative considerations? I want to ensure we are on the same page throughout this collaborative process!
Your answer
What is the best email to reach you? *
Your answer
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