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Do own a business?
What type of business do you own/work at?
How large is your company?
How old are you?
What is your gender?
Prefer not to say
What is your favorite business publication?
Which of the following topics would you be MOST interested in reading about?
Failure/challenges in entrepreneurship
Future of work/workplace issues
Business-building tips and education
Actionable entrepreneurship how-tos, tools, knowledge
Insights from industry experts
Timely business and tech news
Guides for specific business questions ("How To Write a Business Plan," for example)
What is your favorite content format?
Original data and/or research displayed in graphs or charts
Listicles (a numbered list of "5 Companies Revolutionizing Healthcare," for example)
Q&As with founders
Step-by-step guides ("How To Open a Coffee Shop" with 15 detailed steps, for example)
Which do you prefer?
Short form content (less than 500 words)
Long-form stories/articles (800-1,200 words)
Which of the following is most important to you when reading business and tech content?
It keeps me informed
It entertains me
It exposes me to new companies, trends, or ideas
It helps me do my job better
Where do you typically go to find new content on business and tech?
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