Pitch Mike Butcher, TechCrunch
Once you've filled this in, remind me on email (mike@techcrunch.com) or messaging. DO NOT POST THIS FORM ON SOCIAL MEDIA!!!! As well as filling this in, it's advisable to read this: https://mikebutcher.me/2015/07/01/the-press-release-is-dead
NAME OF COMPANY
IN SIMPLE TERMS, WHAT DOES THIS STARTUP / PRODUCT DO?
WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?
HOW HAS THIS PRODUCT SOLVED THE STATED PROBLEM?
DESCRIBE HOW THIS PRODUCT WAS CREATED? WAS IT A PERSONAL PROBLEM YOU HAD?
WALK ME THROUGH THE USER EXPERIENCE:
WHAT SORT OF “TRACTION” CAN YOU DEMONSTRATE? (e.g. Monthly or daily active users, downloads. sales etc )
WHO ARE YOUR COMPETITORS? Literally, NAME the companies.(This is crucial to understand the context of the market)
WHAT ARE THE KEY DIFFERENTIATORS BETWEEN YOU AND OTHER PLAYERS?
WHY IS THIS PRODUCT BETTER THAN ITS COMPETITORS?
HOW DO YOU MAKE (OR PLAN TO MAKE) MONEY?
HOW BIG IS THE MARKET IT IS ADDRESSING?
WHAT IS THE *NEW NEWS*? NEW FUNDING? NEW PRODUCT? NEW FEATURE? ALSO ADD CONTEXT: WHAT IS HAPPENING IN THE NEWS *RIGHT NOW* THAT MAKES THIS COMPANY PARTICULARLY RELEVANT? (e.g. the rise of AI etc)
(If relevant to the news) WHAT IS THE NEW ROUND OF FUNDING AND HOW MUCH IS IT? (Required: Specify Seed, Series A, etc)
WHEN IS THIS STORY RELEASED?
IS THERE AN EMBARGO? WHEN IS IT? IS THIS AN EXCLUSIVE etc?
WHO ARE THE INVESTORS? WHICH INVESTOR IS *LEADING* THIS INVESTMENT ROUND? WHICH PARTNER LED THE DEAL? ARE THEY GETTING A BOARD SEAT? (IMPORTANT!)
WHAT WILL THE MONEY BE USED FOR?
IF YOU ARE “BOOTSTRAPPED”:– ARE YOU FUNDING IT YOURSELF?– ARE YOU RUNNING ON REVENUES?– ARE YOU LOOKING FOR FUNDING? WHEN?
WHO IS IN THE TEAM AND WHY ARE THEY AWESOME?
DO THE FOUNDERS HAVE A COMPELLING PERSONAL STORY IN SOME WAY?
WHAT DID THEY DO BEFORE? DO THEY DEMONSTRATE PRIOR EXPERTISE?
WHERE IS THE TEAM BASED? IS IT THE SAME AS THE COMPANY HQ?
ALL EXTRA INFORMATION MUST BE SENT IN EMAIL IN PLAIN TEXT (Please do not attach PDFs, Word docs etc)
*LINKS* TO PRESS KIT / PRODUCT VIDEOS / PHOTOS etc:
NAMES FOR FOUNDERS:
EMAIL CONTACT:
PHONE:
CRUNCHBASE URL:
IMPORTANT - LINKS TO PREVIOUS RELEVANT STORIES ABOUT YOUR COMPANY:
ANY RELEVANT OTHER INFORMATION?
*LINKS* TO SCREEN SHOTS OF APP/PRODUCT IF RELEVANT - Note: Do not send screen shots of apps which are surrounded by explanatory information around the app. Just plain screen shots of the app. Nothing else.
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