Pitch Mike Butcher, TechCrunch
As well as filling this in, it's advisable to read this: https://mikebutcher.me/2015/07/01/the-press-release-is-dead
NAME OF COMPANY
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IN SIMPLE TERMS, WHAT DOES THIS STARTUP / PRODUCT DO?
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WHAT IS THE PROBLEM THIS COMPANY IS SOLVING?
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HOW HAS THIS PRODUCT SOLVED THE STATED PROBLEM?
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DESCRIBE HOW THIS PRODUCT WAS CREATED? WAS IT A PERSONAL PROBLEM YOU HAD?
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WALK ME THROUGH THE USER EXPERIENCE:
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WHAT SORT OF “TRACTION” CAN YOU DEMONSTRATE? (e.g. Monthly or daily active users, downloads. sales etc )
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WHO ARE YOUR COMPETITORS? Literally, NAME the companies.(This is crucial to understand the context of the market)
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WHAT ARE THE KEY DIFFERENTIATORS BETWEEN YOU AND OTHER PLAYERS?
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WHY IS THIS PRODUCT BETTER THAN ITS COMPETITORS?
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HOW DO YOU MAKE (OR PLAN TO MAKE) MONEY?
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HOW BIG IS THE MARKET IT IS ADDRESSING?
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WHAT IS HAPPENING IN THE NEWS *RIGHT NOW* THAT MAKES THIS COMPANY PARTICULARLY RELEVANT? (e.g. the rise of AI etc)
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(If relevant to the news) WHAT IS THE NEW ROUND OF FUNDING AND HOW MUCH IS IT? (Required: Specify Seed, Series A, etc)
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WHEN IS THIS STORY RELEASED?
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IS THERE AN EMBARGO? WHEN IS IT? IS THIS AN EXCLUSIVE etc?
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WHO ARE THE INVESTORS?
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WHAT WILL THE MONEY BE USED FOR?
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IF YOU ARE “BOOTSTRAPPED”:– ARE YOU FUNDING IT YOURSELF?– ARE YOU RUNNING ON REVENUES?– ARE YOU LOOKING FOR FUNDING? WHEN?
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WHO IS IN THE TEAM AND WHY ARE THEY AWESOME?
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DO THE FOUNDERS HAVE A COMPELLING PERSONAL STORY IN SOME WAY?
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WHAT DID THEY DO BEFORE? DO THEY DEMONSTRATE PRIOR EXPERTISE?
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WHERE IS THE TEAM BASED? IS IT THE SAME AS THE COMPANY HQ?
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ALL EXTRA INFORMATION MUST BE SENT IN EMAIL IN PLAIN TEXT (Please do not attach PDFs, Word docs etc)
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*LINKS* TO PRESS KIT / PRODUCT VIDEOS / PHOTOS etc:
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NAMES FOR FOUNDERS:
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EMAIL CONTACT:
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PHONE:
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CRUNCHBASE URL:
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IMPORTANT - LINKS TO PREVIOUS RELEVANT STORIES ABOUT YOUR COMPANY:
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ANY RELEVANT OTHER INFORMATION?
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*LINKS* TO SCREEN SHOTS OF MOBILE APP IF RELEVANTNote: Do not send screen shots of apps which are surrounded by explanatory information around the app. Just plain screen shots of the app. Nothing else.
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