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SOCIAL MEDIA MARKETING BRIEF
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* Required
1. Client
Company name
*
Your answer
Contact person:
*
Name, position, phone, email
Your answer
Business field of activity
*
Your answer
Website URL
*
Your answer
2. Targeting and audience
Where would you like to run your ad campaign?
*
Facebook
Instagram
Other:
Required
What is the primary goal of your ad campaign?
*
Increase brand recognition
Increase the sales of a certain item (e.g., via special offer/sale)
Increasing sales revenue
Increasing traffic from social networks and news/content coverage
Other:
Required
Geotargeting:
*
Please specify (Country, State/Province/Territory, City)
Your answer
Target age group:
*
Your answer
Target audience gender:
*
Male
Female
Doesn’t matter
Please describe your target your target audience: occupation, hobbies and interests, social status etc.:
*
Your answer
3. Additional information
Please state the strong and weak points of your company:
*
Your answer
What materials can you provide for us to manage your account/page?
*
Copy, images, illustrations, videos
Your answer
How do you measure the success of your advertising campaigns?
Your answer
Who are your competitors?
*
(Please, provide links)
Your answer
What is the overall budget for your ad campaign?
*
To cover for the promotional expenses, e.g. ppc & giveaways
Your answer
Are you planning on using the remarketing ads later?
Yes
No
Clear selection
Shall we enable analytics tools?
*
Yes
No
Please state a monthly budget for the project (fees and tactical spent)
*
$1,200-$1,999
$2,000-3,999
$4,000+
Other:
PLEASE NOTE: We do realize that this is confidential information you might be sharing with us so we take full responsibility and guarantee you 100% non-disclosure.
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