2004 RJ Reynolds People magazine Winston ad

This Winston ad shows five human silhouettes. What are their ages?

Age 14 to 19

Age 20 to 29

Age 30 to 39

Age 40 to 49

Above age 50

Other:

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What is the "primary" message being conveyed by the ad?

Smoking Winston is associated with adventure.

Smoking Winston will help you make friends.

Winston smokers enjoy greater romance.

Smoking Winston is a way to rebel against the bull in life.

Winston has fewer additives and is safer.

Those who work or play at night smoke Winston.

Other:

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This ad is primarily aimed ...

Attracting new smokers

At enticing existing smokers to try Winstons

At both new and existing smokers

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