SheSpeaks Influencer Application & Rate Request: Prudential 2024 Campaign - Voluntary Benefits & Life Insurance 
SheSpeaks has another exciting opportunity with Prudential. The goal of this campaign is to create original and engaging content to increase Prudential’s consideration in the women’s market as a dependable resource to achieve financial wellness. This campaign will drive awareness and education about Voluntary Benefits (accident insurance, critical illness insurance, and hospital indemnity insurance) and Life Insurance. 

Please answer the questions below and provide us with your rate. We are primarily looking for Millennial moms and lifestyle/financial influencers on Instagram with at least 100K followers, who create compelling branded stories in their feed, and who connect with women starting their careers. Must be a U.S resident. 

Deliverables:
2 (two) Instagram in-feed posts (reel AND/OR static) - 1 post for Voluntary Benefits + 1 post for Life Insurance
2 (two) Instagram Story Sets (min. 3 frames) - 1 story set for Voluntary Benefits + 1 story set for Life Insurance 
Feed posts to be reposted to Facebook if you have a presence there as well.

Voluntary Benefits Timing: Content will be created in early August. Content will go live on or about the week of August 19.

Life Insurance Awareness Timing: Content will be created in mid August. Content will go live September 1. 

Exclusivity: Agree to not post any sponsored social content in the financial services category for 45 days, from Aug. 8 - Sept 22.

Usage: Allow SheSpeaks and Prudential the rights to use your content on brand website, social channels and media usage for 12 months for Voluntary Benefits and 30 days for Life Insurance Awareness after publishing your content.

If you have questions, please email rebecca.fox@shespeaks.com
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What is your name? *
What is your email address? *
What do you consider yourself? *
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Please indicate which of these gender identities best describes you.
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Please confirm you are a U.S. resident. 
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Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
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How old are you?  *
Do you have kids? If so, how old are they? 
Voluntary Benefits: Please confirm that you are available to share draft concepts by July 30, share draft photos/videos & captions by August 14, and publish content on or about the week of August 19.

Life Insurance Awareness: Please confirm that you are available to share draft concepts in early August, share draft photos/videos & captions in mid August, and publish content in on or around September 1.
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Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram? (Or put N/A) *
Please provide a link to your Facebook account (or N/A) *
How many followers do you have on Facebook? (or N/A) *
Please enter your requested pricing for the following:
2 Instagram In-Feed Posts (reel or static) + 2 Instagram Story Sets (min. 3 frames each). Content will be posted in two waves with an in-feed & story post per wave. Agree to exclusivity in the financial services category for 45 days (Aug 8-Sept 22), and agree to give SheSpeaks and Prudential the usage rights to repost any content within their social channels, website and for media for 12 months after content goes live (Voluntary Benefits) and for 30 days (Life Insurance). In-Feed content to be reposted on Facebook. Please include this exclusivity and usage pricing in the rate you provide. If your rates are different for Reels or Static, please include pricing for both options.
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If you participate in this program, you must disclose the amount you are being paid for this campaign via a link provided in your caption, to be in compliance with SEC regulations. Do you agree to this? *
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Are you a current Prudential customer? (This does not determine if you will be chosen.) *
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Do you currently have Voluntary Benefits (accident insurance, critical illness insurance, and hospital indemnity insurance) through your employer and/or Life Insurance? If you don't, why are Voluntary Benefits and Life Insurance Awareness of interest to you? And/or, let us know why you're passionate about educating women on financial wellness, including these topics.
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Please provide a recent link that shows how you have covered financial topics on your feed, and/or shows your skill at creating compelling sponsored content through storytelling. *
Please share your content ideas for this campaign! How might you showcase original and engaging content that informs your audience how Prudential is a dependable resource to learn more about Voluntary Benefits and Life Insurance? How will you tie in your own personal story about why Voluntary Benefits and Life Insurance are important for women to have for their future? *
Please let us know why you think you'd be a good fit to create content for this campaign. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart! Why would this campaign be a good fit for you? What sets you and your content apart? *
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