HEAD OF SOCIAL MEDIA & INFLUENCER MARKETING
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Job Description & Requirements
Candidate Qualities:

- You must have a personal and well branded Instagram account
- Organized & all about details, details, details
- Direct communicator


Job Description:

We’re looking for an experienced social media operational lead to grow the scale and impact of NAABW's brand marketing efforts through social media channels and campaigns. You will set strategy and collaborate with the Head of Design - Social Media to plan and publish content.

Responsibilities
- Develop social media reporting process and structure, set and track critical metrics and benchmarks, and handle reporting across brand marketing functions including social, content, events, and influencer marketing. (Facebook & Instagram)
- Monitor conversations about NAABW online: identify brand opportunities and respond to real-time moments in the national community of black women
- Lead day-to-day community engagement on NAABW's social channels.
- Create and own an editorial calendar and craft content that will help engage, grow and educate our community
- Own all event communications & paid marketing campaigns (Facebook, Instagram)
- Identify innovative ways to share NAABW events (i.e. posting in Meetup.com, finding mailing lists etc)
- Design and support partner marketing programs with influencers and organizations that are aligned with our brand and mission
- Maintain and grow mailing list
- Implement Google Analytics + Ad Words


Additional Requirements (please read carefully!):

- Must create and SOLEY USE NAABW email account for external communications
- Must create and SOLEY USE NAABW Slack account for internal communications
- Must be plugged into team communications, responsive, and deadline oriented
- Must dedicate 4 - 8 hours monthly (on average)
- Must be be a part of one team conference call per month
- Attention to detail
- Must have a strong understanding of social media platforms
- In order to take NAABW to the next level, we need team members that are completely dedicated to serving our mission, and our community .If you're spread too thin, you won't be able to do your best work in this role. . .plus #selfcare.

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