The State of Competitive Marketing 2020 - 2021
Please contribute to the following survey to help our industry better define our goals and best align competitive marketing to meet your company and career goals - thank you!
What is your primary industry? *
What is your age range? *
What is your primary job function? *
What is your income range (USD)?
Clear selection
How much Is competitive a function of your job role? *
Which organization do you report up through? *
Does your company use competitive intelligence in your marketing assets? *
Does your company train your salesforce on competitive selling strategies? *
Do you employ software tools dedicated to competitive intelligence / marketing? *
What is your annual spend on competitive tools and/or services? *
Do you see that spend changing next year *
How would you rank your companies proficiency in gathering and disseminating competitive information? *
How much does your company / department outsource your competitive intelligence needs? *
Do you think your company could be doing more in incorporating competitive into its product marketing, roadmap and enablement practices? *
Where do you think your company could benefit more from competitive marketing? (Check all that apply) *
Required
Do you see win/loss analysis as a value to your business? *
Please include your contact information if you would like to receive information on relevant products or services, and/or to enter in the Amazon $100 Gift Card giveaway
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