The State of Competitive Marketing 2020 - 2021
Please contribute to the following survey to help our industry better define our goals and best align competitive marketing to meet your company and career goals - thank you!
What is your primary industry?
Cloud / cloud based applications
Other / other high-tech
What is your age range?
What is your primary job function?
What is your income range (USD)?
$40,000 - $59,999
$60,000 - $89,999
$90,000 - $119,999
$120,000 - $159,999
$160,000 - $199,999
$200,000 - $249,999
Greater than $250,000
How much Is competitive a function of your job role?
A primary function
About 50% of my role
About 20% of my role
Less than 20% of my role
Which organization do you report up through?
Does your company use competitive intelligence in your marketing assets?
Does your company train your salesforce on competitive selling strategies?
Do you employ software tools dedicated to competitive intelligence / marketing?
What is your annual spend on competitive tools and/or services?
Between $15,000 - $29,999
$30,000 - $74,999
$75,000 - $100,000
Do you see that spend changing next year
Staying the same
How would you rank your companies proficiency in gathering and disseminating competitive information?
Not proficient at all
How much does your company / department outsource your competitive intelligence needs?
A great deal
A moderate amount
None at all
Do you think your company could be doing more in incorporating competitive into its product marketing, roadmap and enablement practices?
Where do you think your company could benefit more from competitive marketing? (Check all that apply)
Do you see win/loss analysis as a value to your business?
I am not familiar with win/loss analysis
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