The Friction → Flow Diagnostic: Where is Growth Stalling in Your Firm?
Thank you and welcome.
Looking forward to helping you by highlighting your firm's top 2 Revenue Friction Areas.
Here are the steps:
1. Short diagnostic (less than 5 min)
2. Individual reports sent to your inbox (within 24 hours)

This 20-question diagnostic is designed for senior leaders in expert-led firms.
It takes less than 5 minutes and will identify exactly where friction is slowing your commercial growth.

Score each statement 1–5: 1 = Strongly Disagree → 5 = Strongly Agree.

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Welcome to the Friction to Flow diagnostic.
Your answers help you to better understand Friction Area to give you insights into what is stopping the revenue in your firm - and what to do about it.
SECTION 1: VALUE FRICTION:
Clients don't feel the value quickly enough.
Please answer these questions from your client's perspective.
 *
1 (Strongly Disagree)
2
3
4
5 (Strongly Agree)
Our clients can clearly articulate what we do and why it matters; based on their first conversation.
Our clients know our value proposition. And see it as is specific enough that they immediately understand what changes for them when they work with us.
We rarely hear "we need to think about it" after a well-qualified conversation.
Our pricing feels easy to justify because the value we deliver is obvious to the buyer before they sign.
SECTION 2: RELATIONSHIP FRICTION:
Growth depends on a few rainmakers instead of a shared system *
1 (Strongly Disagree)
2
3
4
5 (Strongly Agree)
If our top rainmaker left tomorrow, our client relationships and revenue pipeline would remain largely intact.
Multiple people in our firm are actively building relationships and bringing in new work; not just one or two senior people.
Our clients have meaningful relationships with more than one person in our firm.
We have a deliberate system for developing commercial confidence across our team; not just relying on natural talent.
SECTION 3: JOURNEY FRICTION:
Buying and onboarding feel harder than they should. *
1 (Strongly Disagree)
2
3
4
5 (Strongly Agree)
For the client, the experience of becoming a client with us is seamless. From first conversation through to onboarding.
Internal Handover. When we hand over to a delivery team, the relationship momentum is maintained; not reset.
Our clients would describe the buying process as clear, simple and easy to navigate.
We have a consistent onboarding process that transfers the relational nuance for each client.
SECTION 4: TRANSLATION FRICTION:
Expertise isn't consistently converted into commercial language *
1 (Strongly Disagree)
2
3
4
5 (Strongly Agree)
Our experts can confidently explain what they do in plain language (without jargon or over-explaining).
Every senior person in our firm can articulate our value proposition consistently and compellingly.
Our proposals and client communications clearly connect our expertise to the client's specific business outcome.
We have a shared commercial narrative that the whole team uses; not just the founding partners.
SECTION 5 : TRUST FRICTION:
AI and automation move faster than our confidence and governance *
1 (Strongly Disagree)
2
3
4
5 (Strongly Agree)
We are confident our clients see us as irreplaceable — not at risk of being replaced by AI tools or cheaper alternatives.
We proactively demonstrate our value and relevance to existing clients. We don't wait to be asked.
Our firm has a clear point of view on how AI is changing our industry; and we communicate it with authority.
We are evolving our service offering fast enough to stay ahead of what our clients expect in 2026 and beyond.
Name
Email address (Where shall we send your Friction → Flow report?)
Country *
City *
Type of Business *
Number of Employees *
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