Design Questionnaire
You and your business are my inspiration. The questions below will help me learn more about your company, goals, and ideas, which will get my creative juices flowing. Please answer as detailed as possible and take as much time as you need. The more information you give, the better I can design.

While answering the questions please keep in mind that a GREAT logo should be
Created with the Audience in Mind
Easily Recognizable
Easily Repurposed
Timeless & Appropriate

Once you complete the questionnaire, I will send you the contract/agreement for you to sign via Docracy, and the invoice to collect your payment. You will receive an email from Docracy asking for your e-signature.

If you have any questions or concerns, please feel free to message me or email me: hello@RaShaunEshalomi.com

Your name and contact details: *
Your answer
Your company/organization’s name (exactly as you wish to see it portrayed, including any sub-versions or permutations): *
Your answer
Links to your website and social media: *
Your answer
What needs designing/producing?
Your answer
Do you have a deadline? *
If you answered "Yes" in the previous question, list the date of your deadline.
MM
/
DD
/
YYYY
Describe your company/organization. *
How did you get started in this business? What do you love about your company and what are you most proud of? If you haven't started your business yet, what do you hope to accomplish?
Your answer
Describe 3-5 typical products/services offered by your company/organization. *
Your answer
Do you have any existing design/branding? What elements (if any) are important to keep or discard? *
If you don't already have existing branding or design, try creating a mood board on Pinterest. Let me know if you would like help with creating your mood board.
Your answer
Are there any particular colors that you would like to use/avoid? *
Your answer
Describe the ‘tone of voice’ portrayed by your company using 3-5 adjectives. *
(e.g. fun, serious, premium, down-to-earth, friendly, affordable, etc.)
Your answer
What sets you apart from these competitors? *
Your answer
Describe your target audience. *
What is their job? What is their age, race, gender, etc.? How often do they use your services?
Your answer
What do you want to achieve with this logo? *
How will the logo be used and how does it fit in with your business plan?
Your answer
Describe what you would like included in your logo. *
Your answer
List some examples of design that you like. *
www.logopond.com has examples you can check out if you don't already have some in mind.
Your answer
What do you like/dislike about these examples? *
Your answer
What is the most important application for your logo? *
Business card? Website? Letterheads? Large format advertising? etc.
Your answer
What do you see when you think about your own logo?
Your answer
Are there any further considerations, ideas, or anything else you would like for me to know?
Your answer
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