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NON-PROFIT DIGITAL MARKETING NEEDS ASSESSMENT (Campaign Planner)
Thank you for hiring us for digital marketing services! Please provide detailed responses to the questions below so that we can enhance your online presence in the best way possible. This form is REQUIRED at the start of all new campaigns. When you have submitted this form, you will receive review dates for the services included in this package via email. We look forward to learning more about your organization's online needs.
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Non-Profit Digital Marketing (30 Day Service)
Strengthen your organization's online presence and raise awareness for your cause!
Our non-profit digital marketing package includes the following helpful services for 30 days:
• 3 Daily Posts on 3 social media platforms of your choice for 30 consecutive days INCLUDING weekends.
• 3 Blog Articles for your website each month (you select the topics).
• 1 Monthly newsletter.
• 1 Monthly digital marketing report.
• 2 Custom Event Flyers per month.
• 2 Technical Support/Website Update requests per month.
Your Full Name
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Your answer
Your Job Title/Role:
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Your answer
The name of your Nonprofit Organization
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Your answer
What is your company's objective/mission/vision/motto?
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Your answer
DURATION: All social media management clients must understand that the contract lasts 30 days and that you are committed to the payment plan associated with your first payment. Do you agree to these terms?
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I agree.
I disagree. Please email me to discuss.
Provide the CURRENT login info. for up to 3 of your Social Media platforms. (These are the profiles you want us to manage/optimize.)
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Your answer
What is your organization's primary purpose for using social media? What is your non-profit trying to motivate people to do?
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Your answer
Within this 30-day service, what topics would you like for your Social Media content to focus on? Please give details!
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Your answer
Who is your organization trying to reach online? Children? Parents? Women? Men? List your target audience's demographics.
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Your answer
How does your organization currently attempt to reach your target audience online?
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Your answer
As of right now, what does your target audience have to say about your organization's online presence?
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Your answer
Who else/what else (brands/celebrities/people) does your audience like?
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Your answer
Describe your desire brand voice: Should your captions be funny? Serious? Informative? Conversational? Etc.
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Your answer
What is the main message your organization is trying to communicate online?
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Your answer
What makes your organization different from others?
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Your answer
Why should people choose to give to your organization? How will their support be helpful to your non-profit?
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Your answer
What resources do you currently use for content creation? (Canva, iMovie, PowerPoint, etc.)
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Your answer
Within this 30-day service, do you have any fundraisers that need to be promoted online? Please list them with details (dates, causes, how to give, etc.)
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Your answer
Within this 30-day service, do you have any events that need to be promoted online? Please list them with details (dates, causes, how to give, etc.)
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Your answer
Do you have any community partners or sponsors? If so, please list them so that we can incorporate affiliate spotlights into your content.
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Your answer
During this 30-day service, are there any specific holidays or causes you would like your online platform to mention/support/celebrate?
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Your answer
During this 30-day service, are there any giveaways or contests that you would like your online platform to mention/support/celebrate?
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Your answer
What tools have you used to manage your social media profiles until now?
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Your answer
We pride ourselves on providing affordable digital marketing services to non-profit organizations. Do you know of any organizations that might be interested in this service? We truly appreciate any referrals and will be sure to provide you with store credit as outlined in your contract.
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Your answer
What colors/patterns should be used in your online content?
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Your answer
This service includes 3 blog articles. What subject should your first article be about?
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Your answer
What subject should your second article be about?
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Your answer
What subject should your third article be about?
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Your answer
This service includes a monthly newsletter. What topics should we include in your newsletter? (Events, Fundraisers, Volunteer Opportunities, etc.)
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Your answer
This service includes two event flyers. Please describe your first flyer below. Be sure to include dates, locations, ticket costs, etc:
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Your answer
Describe your second flyer below. Be sure to include dates, locations, ticket costs, etc:
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Your answer
This service includes two website updates/technical support requests. Please list your first website update request below:
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Your answer
List your second website update request below:
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Your answer
What do you currently use to handle email marketing?
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Mailchimp
Hootsuite
My website's email provider
I don't have email marketing set up.
Other:
Required
Please confirm that you and/or the appropriate members of your staff have reviewed and agreed to the terms outlined in the signed copy of our contract.
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Reviewed and agreed.
Reviewed and disagree. Email to discuss.
Required
Any additional details?
Your answer
A copy of your responses will be emailed to the address you provided.
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