The Mini-Case competition is hosted by the Texas State AMA at their 15th Annual Regional Conference (Saturday, February 24th).
Objective: Participants will be presented with a mini-case that they must research and draft an integrated marketing communications (IMC) plan for. Participants will be grouped into teams of 3 and will receive the case brief a week before the conference via email so that they have sufficient time to prepare their case study submission. Grading based on connections between research and IMC plan.
Must be submitted by Friday, February 23rd at 11:59pm.
The winner of the Mini-Case competition will be present their case at the conference and will receive a CASH PRIZE! $$
REQUIRED: Must purchase ticket to attend conference and participate in competitions (https://events.humanitix.com/regional-confrence/tickets)
ELIGIBILITY: All undergraduate students are eligible to enter regardless of membership with AMA. Graduate students and Alumni are not eligible.