The Creative Gap 
The Creative Gap is the space between key stakeholders, marketers and creatives where briefs misfire, work gets rescued at the eleventh hour, and good people quietly burn out. I wrote this book after fifteen years watching the same patterns play out inside agencies and in-house teams. Whether you are a marketer trying to brief more effectively, a creative leader managing cross-functional teams, a founder building design capability from the ground up, a freelancer, or in-house designer, this book provides a real-world lens for understanding the communication barriers that hold back great 
work and lead to team burnout and poor commercial viability on projects.

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