Digital Marketing Bootcamp: A Complete Online Marketing Course Guide for Business OwnersThis course is designed to help organizations implement effective digital marketing for their businesses.
ABOUT THE SPEAKER
Mr. Richard F. ProdigalidadChief Executive Officer of Leentech Network Solutions Inc.20 years of experience in Digital MarketingFounder and CEO of PhilWeddings digital platform
By the end of this course you will be able to:* Understand the benefits and importance of Digital Marketing* Know the current status of e digital landscape and its effect to the business* Plan and implement effective campaigns related to the business*Understand the importance of Content Marketing*Understand Metrics and Analytics
1️⃣ 1st Session – Digital Marketing Plan
🔸 Introduction to Digital Marketing-What is Digital Marketing?-Digital Marketing Landscape in the Philippines-Wedding Industry Trends and Analysis-Identifying the Digital Marketing Phases
🔸 Digital Marketing Framework- Planning the Platformi. Identifying Campaign Objectivesii. Customer Profilingiii. Digital Story Tellingiv. Customer Journey Map
- Creating the Platformi. Purchase Insightii. Channel Mix
- Publicizing the Platformi. Paid, Owned & Earned Media
- Data Analysis & Optimization
🔸 Digital Marketing Plan Workshop
2️⃣ 2nd Session - Search Engine Optimization (Part 1)
🔸 Introduction to SEOi. Key Terminologies & Definitionsii. Preliminary website audit
🔸 Basics of SEOi. Competitive Researchii. Keyword Researchiii. Page Optimization / Keyword Submissioniv. Result Monitoring
🔸 Google Businessi. Understanding Analyticsii. Analysis and Extraction of Dataiii. Understanding Metrics
2️⃣ 2nd Session - Social Media Marketing (Part 2)
🔸 Social Media Trendsi. Why use social media for brands and Businessesii. Key Social Media Marketing Concepts
🔸 Social Media Planning Frameworki. Identifying the social media platforms and its advantagesii. Understanding the audienceiii. Social Listeningiv. Social Media Metrics, Analysis and Reporting
3️⃣ 3rd Session – Content Marketing
🔸 Content is ‘King’i. Understanding Content Marketingii. Social Media Distributioniii. Creation of Content Calendariv. Tools and Resources
🔸 Workshopi. Content Marketing Strategy & Distribution Plan
4️⃣ 4th Session – Metrics and Analytics
🔸 Content Auditing🔸 Content Gap Analysis🔸 Metrics and Analytics
PEAK Members – FREE (2 participants only per company). To reserve training slots for the first 2 participants from PEAK member companies, they will pay a refundable Reservation Fee of Php500. each for each session. The Reservation Fee will be refunded at the completion of each session on the condition that they actually attended and completed the session.
Non-members – Php3,000/session
All payments (Reservation Fee and Registration Fee) must be deposited in advance to the PEAK bank account provided below, indicating the full name and the company name of the participants.
Account Name: Andrew PacumioAcct. #: 010100026389Bank: BDO Unibank Inc.
Please send a scanned copy of your deposit slip by email to firstname.lastname@example.org together with your full name and name of company.