Digital Marketing Bootcamp Online Registration
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COURSE OVERVIEW

Digital Marketing Bootcamp: A Complete Online Marketing Course Guide for Business Owners
This course is designed to help organizations implement effective digital marketing for their businesses.

ABOUT THE SPEAKER

Mr. Richard F. Prodigalidad
Chief Executive Officer of Leentech Network Solutions Inc.
20 years of experience in Digital Marketing
Founder and CEO of PhilWeddings digital platform

By the end of this course you will be able to:
* Understand the benefits and importance of Digital Marketing
* Know the current status of e digital landscape and its effect to the business
* Plan and implement effective campaigns related to the business
*Understand the importance of Content Marketing
*Understand Metrics and Analytics

COURSE CONTENT

1️⃣ 1st Session – Digital Marketing Plan

🔸 Introduction to Digital Marketing
-What is Digital Marketing?
-Digital Marketing Landscape in the Philippines
-Wedding Industry Trends and Analysis
-Identifying the Digital Marketing Phases

🔸 Digital Marketing Framework
- Planning the Platform
i. Identifying Campaign Objectives
ii. Customer Profiling
iii. Digital Story Telling
iv. Customer Journey Map

- Creating the Platform
i. Purchase Insight
ii. Channel Mix

- Publicizing the Platform
i. Paid, Owned & Earned Media

- Data Analysis & Optimization

🔸 Digital Marketing Plan Workshop


2️⃣ 2nd Session - Search Engine Optimization (Part 1)

🔸 Introduction to SEO
i. Key Terminologies & Definitions
ii. Preliminary website audit

🔸 Basics of SEO
i. Competitive Research
ii. Keyword Research
iii. Page Optimization / Keyword Submission
iv. Result Monitoring

🔸 Google Business
i. Understanding Analytics
ii. Analysis and Extraction of Data
iii. Understanding Metrics

2️⃣ 2nd Session - Social Media Marketing (Part 2)

🔸 Social Media Trends
i. Why use social media for brands and Businesses
ii. Key Social Media Marketing Concepts

🔸 Social Media Planning Framework
i. Identifying the social media platforms and its advantages
ii. Understanding the audience
iii. Social Listening
iv. Social Media Metrics, Analysis and Reporting


3️⃣ 3rd Session – Content Marketing

🔸 Content is ‘King’
i. Understanding Content Marketing
ii. Social Media Distribution
iii. Creation of Content Calendar
iv. Tools and Resources

🔸 Workshop
i. Content Marketing Strategy & Distribution Plan

4️⃣ 4th Session – Metrics and Analytics

🔸 Content Auditing
🔸 Content Gap Analysis
🔸 Metrics and Analytics


REGISTRATION

PEAK Members – FREE (2 participants only per company). To reserve training slots for the first 2 participants from PEAK member companies, they will pay a refundable Reservation Fee of Php500. each for each session. The Reservation Fee will be refunded at the completion of each session on the condition that they actually attended and completed the session.

Non-members – Php3,000/session

PAYMENT

All payments (Reservation Fee and Registration Fee) must be deposited in advance to the PEAK bank account provided below, indicating the full name and the company name of the participants.

Account Name: Andrew Pacumio
Acct. #: 010100026389
Bank: BDO Unibank Inc.

Please send a scanned copy of your deposit slip by email to thepeak.org@gmail.com together with your full name and name of company.


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