CX-Baseline Survey
An initial, light survey to help determine the health and power of your company's customer experience.
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Email *
Your Full Name *
Your Company *
Your Phone Number
1. How is your visibility to overall CX performance through a dashboard, KPIs, and reporting? *
I'm blind
I have all I need
2. How happy are you with your degree of customer churn?
 *
Unhappy
Ecstatic
3. How happy are you with how much more your customers are spending year over year?
Unhappy
Ecstatic
Clear selection
4. How speedy, on average, is your customer's time to first value *
Maybe 12 months
30 days
5. How known are the primary reasons for customers churn, along with mitigation plans?
 *
Unknown
Known, documented, and tracked
6. How known is the measurable health of your top 20 customers?
 *
Unknown
Known, documented, and tracked
7. How far out can you predict churn and upsell before it happens?
 *
We can't; it's a surprise
At least 90 days
8. What percentage of customers adopt the primary use cases of your product?
 *
Not sure
80%
9. How well does your current “whole product” packaging (licensing plus services) support your customers gaining competency and realizing value? *
Not Very Well
Extremely Well
10. How well-positioned are employees to achieve the mastery required to exceed company objectives?
 *
Not very (or not sure)
Extremely Well
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