Digital Marketing Certification Test

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Day 1 - Strategy + Social Media Fundamentals

If someone was in the consideration stage of their customer journey, what type of digital marketing content would you deliver to them?

1 point

Organic social media post

Paid social media ad

Link to a landing page

Direct email marketing

Clear selection

When creating objectives for your organization, they should be

1 point

Simple and easy to understand by your entire team

Specific, Measurable, Achievable, Relevant, Time-based

Smart, Measurable, Achievable, Relatable, Tangible

Clear selection

A pinned post on Facebook is

1 point

a post that you manually select to stay at the top of your timeline.

a post that someone flags as inappropriate.

a post that Facebook deletes after three months.

Clear selection

What is the difference between community management and community engagement? *

0 points

What is evergreen content?

1 point

Content that other people have shared that you can use.

Content that features your staff and their stories.

Content that is always relevant that you can reuse.

Content that features photos of nature.

Clear selection

What is the best way to respond to a negative review?

1 point

If the customer is wrong, make it known so that the rest of your audience knows who was at fault.

Get personal, apologize and mention your business name when responding.

Get personal, apologize and sympathize, take it off-line and don't mention your business name in the response.

Nothing, ignore it.

Clear selection

Day 2 - Photography + Design + Copywriting for Social Media

When hiring a photographer

1 point

ensure you request access and copyright to all photos.

let them give you a shotlist and decide what pictures need to be taken.

make sure they have lots of bright lights

Clear selection

When capturing a photo to make a post, the best way to hold your phone is

1 point

vertical.

horizontal.

Clear selection

What is the rule of thirds?

1 point

When you take three photos so you can choose the best option later.

It is when you mentally divide up your image using 2 horizontal lines and 2 vertical lines and then position the important elements along those lines.

When capturing a photo, you use the 3 foot distance rule to zoom in.

Clear selection

When editing a headshot or selfies, the best tool to use in Snapseed is

1 point

HDR.

healing and portrait.

grainy film.

to increase the saturation to max.

Clear selection

What is padding?

1 point

Padding is when you provide equal and visually pleasing space around an object like a logo.

Padding is when you adjust the opacity of an element which allows some imagery to show through the element.

Padding is when you place your logo over your entire image.

Clear selection

Your organization is sponsoring an event and you want to capture how busy the event is while walking through the crowds. What visual asset would be best suited to capture this event?

1 point

Boomerang.

Video.

Layout.

Hyperlapse.

Clear selection

When writing copy, what is the PAS approach?

1 point

Ensuring you get your message across within the first 2 lines of copy on your post because this is what your audience sees first.

Listing out the benefits your product or service offers your customer, instead of just the features.

Highlighting a potential problem your customer may have, conveying the agitation it causes and giving them a solution.

Including Calls to Action to inspire action and engagement on your posts.

Clear selection

What is boosting a post?

1 point

When you share someone else's post on your personal account.

When you pin your post to the top of your page.

When you put money behind a post to expand its reach.

When you link a URL in your post.

Clear selection

Day 4 - Facebook + Instagram Advertising Essentials

How do you identify a social media ad compared to an organic post?

1 point

You can't like or comment on a social media ad.

The word "sponsored" is displayed on a social media ad.

An organic post displays your business name.

Clear selection

You want your ad displayed to a maximum number of people. What marketing objective would you choose?

1 point

Engagement

Traffic

Brand Awareness

Conversions

Reach

Increase Your Following

Clear selection

You want to set your audience, budget and placements. You would set these at the

1 point

Campaign level.

Ad Set level.

Ad level.

Clear selection

You want to encourage people interested in your business to purchase or use your product or service. What type of campaign would you consider running?

1 point

Conversion

Awareness

Consideration

Clear selection

You are trying to narrow your audience selection to meet the following criteria - people who have dogs and are interested in pet grooming and own smartphones. You would use

1 point

"OR" targeting.

"AND" targeting.

"IF" targeting.

Clear selection

A display link on a Facebook ad is

1 point

the main title of your Facebook ad that grabs peoples' attention.

a button showing people where to click.

a short description of your product or service you are trying to promote.

the URL of your domain.

Clear selection

The main purpose of a page promotion is

1 point

to get someone to like your most recent post.

to sell your most popular product.

to get people to share your posts.

to get people to like your page.

Clear selection

You want to know the amount of unique eyeballs that have seen your ad, you would look at the number under

1 point

impressions.

reach.

frequency.

leads.

Clear selection

Wooohooo! All done 🥳

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