Digital Marketing Certification Test

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Name *
Day 1 - Strategy + Social Media Fundamentals
If someone was in the consideration stage of their customer journey, what type of digital marketing content would you deliver to them?
1 point
Clear selection
When creating objectives for your organization, they should be
1 point
Clear selection
A pinned post on Facebook is
1 point
Clear selection
What is the difference between community management and community engagement? *
0 points
What is evergreen content?
1 point
Clear selection
What is the best way to respond to a negative review?
1 point
Clear selection
Day 2 - Photography + Design + Copywriting for Social Media
When hiring a photographer
1 point
Clear selection
When capturing a photo to make a post, the best way to hold your phone is
1 point
Clear selection
What is the rule of thirds?
1 point
Clear selection
When editing a headshot or selfies, the best tool to use in Snapseed is
1 point
Clear selection
What is padding?
1 point
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Your organization is sponsoring an event and you want to capture how busy the event is while walking through the crowds. What visual asset would be best suited to capture this event?
1 point
Clear selection
When writing copy, what is the PAS approach?
1 point
Clear selection
What is boosting a post?
1 point
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Day 4 - Facebook + Instagram Advertising Essentials
How do you identify a social media ad compared to an organic post?
1 point
Clear selection
You want your ad displayed to a maximum number of people. What marketing objective would you choose?
1 point
Clear selection
You want to set your audience, budget and placements. You would set these at the
1 point
Clear selection
You want to encourage people interested in your business to purchase or use your product or service. What type of campaign would you consider running?
1 point
Clear selection
You are trying to narrow your audience selection to meet the following criteria - people who have dogs and are interested in pet grooming and own smartphones. You would use
1 point
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A display link on a Facebook ad is
1 point
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The main purpose of a page promotion is
1 point
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You want to know the amount of unique eyeballs that have seen your ad, you would look at the number under
1 point
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Wooohooo! All done 🥳
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