SheSpeaks Influencer Application & Rate Request: Kinder's Panko at Walmart

SheSpeaks has an exciting opportunity with Kinder's at Walmart. We're looking for influencers to help promote NEW Kinder's Panko Seasoned Coating Mixes at Walmart by creating high-quality food content, capturing how to use the coating mixes. The ideal campaign content will showcase the ease and variety Kinder's brings to weeknight meals for busy families, while highlighting different flavors.

Featured Seasoned Coating Mixes:

Please answer the questions below and provide us with your rate. We are primarily looking for family/food influencers on Instagram and TikTok, who are U.S. residents with over 20k followers, and are interested in participating in the Kinder's Panko at Walmart campaign.

Deliverables:

1 Instagram Reel & Reel Cover Image
1 Instagram Story Set (3 frames) - mix of video & static
1In-feed share of Reel to story
OR
2 TikTok videos

Timing: Content will be created the Week of July 15. Content will go live on or about Monday, July 22. This will be a fast moving campaign, if you cannot create content during the week of July 15, please do not apply.

Exclusivity: Agree to not post any other sponsored social content in the breadcrumb category for 30 days (from July 7 - August 6, dates to be confirmed during enrollment).

Usage: Allow SheSpeaks, the brand and retailer the rights to use your content on brand website, social channels and media usage for 2 years after publishing your content (approx. 7/22/24-7/22/26).

If you have questions, please email rebecca.fox@shespeaks.com
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What is your name? *
What is your age?  *
What is your email address? *
Please indicate which of these gender identities best describes you. *
Required
What do you consider yourself?  *
Required
Please confirm you are a U.S. resident.  *
Required
Where are you located? (City, State) *
Tell us about your family. If you have kids, how many and how old are they? *
Are you a SheSpeaks member? If so, what is your username or email address you use to sign into your SheSpeaks account?
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Please confirm that you are available to share draft concepts by July 12, shop for the product at Walmart, share draft photos/videos & captions by July 18, and publish content on or about July 22. *
Required
Instagram Link (ex: https://www.instagram.com/shespeaksup) or put N/A  *
How many followers do you have on Instagram? (or put N/A). *
Instagram Rate for Reel + Story: Please enter your requested pricing for the following: 1 Reel with Reel Cover Image + 1 Story Set (3 frames min.) + 1 share of your Reel to your story. Agree to exclusivity in the breadcrumbs category for 30 days, and agree to give the brand/retailer and SheSpeaks the usage rights to repost any content within their social channels, website and for media for 2 years after content goes live. Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A. *
TikTok URL (ex: https://www.tiktok.com/@shespeaksup). If not applicable, please put N/A.  *
How many followers do you have on TikTok? If not applicable, please put N/A.  *
TikTok Rate: Please enter your requested pricing for the following: 2 TikTok Videos (each will feature a different recipe). Agree to exclusivity in the breadcrumbs category for 30 days, and agree to give the brand/retailer and SheSpeaks the usage rights to repost any content within their social channels, website and for media for 2 years after content goes live. Please include this exclusivity and usage pricing in the rate you provide. If not applicable, please put N/A.
 *
Have you done sponsored or organic content in the last 3 months for competitive breadcrumb brands other than Kinder's? Let us know below or write N/A. *
Have you previously bought Kinder's? What is your current favorite product from Kinder's, and why? *
How often do you shop at Walmart and/or are you a Walmart+ member? How often do you post about shopping at Walmart? Add a past content example if you have one.
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Please provide a link to a post that showcases easy meals/recipes. We're looking for engaging, high-quality videos! 
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Please share your content ideas for this campaign! How might you showcase original content that incorporates Kinder's Panko Seasoned Coating Mixes into easy meals/recipes for your family? How will you capture how to use the coating mix and feature the flavors? Please be specific as we will be sharing your ideas with the brand. 

Featured Seasoned Coating Mixes:
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Please let us know why you think you'd be a good fit to create content for the Kinder's Panko at Walmart Campaign. We share this information with the client so this is your chance to sell yourself and tell us what sets you apart!
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