Content Quality & Alignment Review
Name *
Your answer
Company *
Your answer
STORY TELLING
This section focuses on the current state of your efforts to tell your story to the marketplace. (2 questions)
What is the company mission? *
Your answer
How frequently are you posting content? *
REVENUE EFFORTS
This section is to help get an understanding of the sort of sales support efforts that are currently in place between marketing and sales. (4 questions)
What is the average length of a deal cycle? *
Your answer
What would sales reps say about lead quality? *
In general is sales using marketing's content in their deal cycles? *
Is there an inside sales team and an outside sales team or both? *
CONTENT CREATION
This final section takes a look at how you are creating content today. (2 questions)
Describe your current content development process. *
How many content contributors do you have outside of the marketing/content team? *
Your answer
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