52nd Anvil Awards - Entry Form - Programs & Tools
Presented annually by the Public Relations Society of the Philippines (PRSP), the ANVIL is the symbol of Excellence in Public Relations. It is awarded to outstanding public relations programs, tools and, now, practitioners after careful screening by select PR professionals and judging by a distinguished multi-sectoral jury.
Any public relations program or tool implemented between October 1, 2015 to September 30, 2016 is eligible for the 52nd ANVIL AWARDS.
Public relations programs on a sustained basis are also eligible, provided that there are significant impact, improvements, and results during the eligibility period.
Companies, as project proponents, may nominate public relations program or tools, or both.
Nominations may also be made or endorsed by project partners or implementers (provided that there is a written endorsement from the project proponent); marketing communications, public relations or advertising agencies; stakeholder or beneficiary organizations; or a PRSP member in good standing who is directly responsible for the entry.
This form is intended for entries under PROGRAMS OR TOOLS categories.
For Special Categories, kindly go to this link:
For Team or Individual Categories, kindly go to this link:
Please fill up the form completely. After which, please ensure to print as it will be needed for the Entry Pack submission.
Public Relations Society of the Philippines membership status
Nature of Business
Public Relations Agency
Proponent's E-mail Address
N/A - TOOLS CATEGORY SUBMISSION
Arts & Culture/ Heritage/ Tourism
Community Development (Urban/Rural)
Entrepreneurship/ Job Generation/ SME
Environment/ Science and Technology
Good Governance/ Social Responsibility/ Responsible Citizenship
Sports and Wellness
Youth/ Children's Welfare
Internal Employees, Shareholders, and Suppliers
External Consumers, Communities, Special Interest/ Advocacy Groups
Retirees and Senior Citizens
Indigenous Peoples/ Host Communities
Overseas Filipino Workers
Corporate Identity Programs
Crisis/ Risk Communications
N/A - PROGRAMS CATEGORY SUBMISSION
Internal Newsletters, Magazines, Posters, Pamphlets
External Annual Reports, Sustainability Reports, Brochures, Trade Magazines, Calendars, Posters
Coffee Table Books: Institutional, Historical, Biographical, Corporate, and Marketing
E-Publications (e-Books, e-Newsletters)
Online Video/ Online News/ Podcasts
Social Media Tools e.g. Websites, Blogs (Intranet, Internet)
Mobile Tools/ Mobile Applications
Exhibits and On-site Communication
Without exceeding 500 words, write a brief description of the entry to allow the screening committee and jurors to appreciate its merits.
DETAILED PROJECT DESCRIPTION
In-depth discussion of the entry using the following as guide:
II. Describe in qualitative and quantitative terms, what the entry planned to achieve: a) What prompted the program or project? b) Was there any existing concern or potential problem to address?
III. Target Publics: a) Identify the target publics and give their profiles (demographics/psychographics) and b) Why are they chosen as the target publics?
IV. Execution: Provide details of the program or tool implementation: a) What was the overall strategy? b) What were the key tactics? c) How would you justify the choice of PR tools used? d) Were there other organization involved? e) What were the resources used?
Indicate the qualitative and quantitative results
Were the objectives attained? Show proof.
What evaluation methods and metrics were used?
How did the program or tool help meet the objectives?
What other factors contributed to the success of the program?
What challenges were encountered and how were they addressed?
You are done. Please review your entry before proceeding below.
Before hitting the Submit button, please press CTRL+P and print this entire page to submit alongside your supporting documents.
THANK YOU FOR YOUR SUBMISSION!
For entry fees payment, kindly email
for info or deposit slip submission.
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