Official Marketo Sample Questions: June 2018 (3/3)
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01. Who should provide the final approval of a scoring model's targeted buyer persona?
C. Product manager
D. Customer Success
02. A marketing manager has some leads in the database that have not opened emails in the past six months. The marketing manager wants to reset their scores to 0.Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS = 0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads"
03. A lead is deemed sales ready. How can this be communicated to sales?
A. Send an alert
B. Send a marketing email
C. Send a lead status report
D. Add to Engagement Program
04. A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them.Which set of flow setup steps should be used to accomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert
05. A lead has reached a specific lead score and is then marked as sales ready. Where is this indicated?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments
06. A marketing manager wants to know how many new names were added to the database as a result of a promotion using a Marketo landing page.Which report will provide these results?
A. Success Path Analyzer
B. Web Page Activity Report
C. Landing Page Performance Report
D. Landing Page Conversion Analyzer
07. A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate.Which report should be used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report
08. The marketing team has completed a program, assigned program statuses and added the associated period costs. The team wants to find out the cost per success using a program performance report. What is required for the team to obtain the desired metric?
A. Program Status for Invites
B. Program Status for No-Shows
C. Program Status for Unsubscribes
D. Program Status designated a Success
09. What is required if a marketing manager wants to send an email personalized from account owners showing an image of each account owner's personal signature.What functionality should be used?
A. Smart List
B. System Token
C. Email Template
D. Dynamic Content
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