Request for Proposals

We are committed to supporting projects that advance socioeconomic wellbeing, promote education and skill-building, and foster economic opportunities for women and their families both in the US and globally.

We are inviting your organization to submit a proposal for funding consideration from the Mothers' Day Movement (MDM). We focus on fundraising for nonprofits that empower and uplift women and their families. With over $35 billion spent on Mother’s Day in the United States this year, MDM advocates shifting gift-giving priorities by honoring a loved one with a donation that changes lives.  Since 2011, we have raised over $1 million USD in women's health, infant and maternal mortality, education, clean water, and human trafficking.  

MDM selects one beneficiary per year and 100% of the funds raised go directly to the selected beneficiary.  With no overhead costs, our team, fueled by passion, consists of volunteers dedicated to ensuring every donation we collect, get put into action. The amount raised by MDM varies each year, with previous years raising a range from $35,000 USD to $150,000 USD annually. 

We invite proposals that align with our mission including:

  • Education and skill-building: Initiatives that support access to quality education, skill development, vocational training, and mentorship programs for women and girls.

  • Economic empowerment: Projects that promote entrepreneurship, financial literacy, and provide resources for women and girls to start and grow their businesses or careers.

  • Health and well-being: Programs that address the physical and mental health needs of women and girls, particularly those in marginalized communities.

Eligibility Criteria: 

To be eligible for consideration, the applying organization must meet the following criteria:

Be a registered nonprofit organization with an annual budget $3 million USD or less. 

Be a secular organization with some sort of US presence (e.g. office, executive director, Board member or staff member).

Demonstrate a track record of implementing successful projects related to women's and girls' empowerment.

Show a clear commitment to financial transparency and accountability.

Ability to run a co-branded marketing campaign. Must have active social social media channels including Instagram, be able to provide marketing materials including images, videos and copy, ability to send e-cards, and hold one educational online event. Enable web-based donations.


Important Dates:

  • RFP Release Date: September 21, 2024

  • Proposal Submission Deadline: November 7, 2024 

  • Final Decision: December 1, 2024

MDM will follow a thorough and impartial review process to select one proposal. Shortlisted applicants may be invited for an interview or additional information if necessary.  Please do not submit a proposal for a specific amount of funding as the amount raised is variable. Instead, pease submit a specific  program or project that needs funding. We look forward to receiving your proposals and learning about the remarkable work your organization is doing to empower and invest in women and girls. 



Email *
Organization Name and address
Contact Person Name, Email, Phone *
Organization Website and Social Media Channels (Instagram, Facebook, LinkedIn, TikTok, Other) (please copy and paste links) *
Is your organization a registered nonprofit organization with an annual budget $3 million USD or less? *
Does your organization have any ratings (i.e. Guidestar, Charity Navigator) or has it received any awards? If yes, please share below. *
Please provide a concise overview of what you would use the funding for including your objectives, expected outcomes (including measurable impact), and the target beneficiaries. Do not include amount requested as the amount raised varies from year-to-year.  *
Please identify project point person/people and their capacity to successfully implement and support this campaign which runs from January to May 2025.
Please share any additional details that would be useful in evaluating your proposal, including a most recent financial statement as well as estimated programmatic costs, if applicable. Please either share high level financials here in the box below or send an email with your latest tax filing form to info@mothersdaymovement.org. 
A copy of your responses will be emailed to .
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