Explore La Crosse Event Marketing Grants
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First & Last Name of Applicant
Please list the contact information for the person who will be able to answer any questions Explore La Crosse has about the application.
Phone Number
Email Address
Website for your event or organization
Event Name
Date Event Begins
Date Event Ends
Type of Event
Clear selection
Describe your Event
First consideration will be given to new and expanding publicly promoted events/festivals and sports tournaments being held in La Crosse County which will produce room nights. (500 words or less)
Briefly describe the purpose of your organization and what group of people you are targeting to bring into the community for this event.
Estimated Number of Room Nights
For multi-day events count each overnight.  Ex.  A Friday through Sunday event where participants are expected to stay Friday and Saturday night would be 2 room nights for each participant.  Please estimate the number of La Crosse County hotel rooms that will be utilized by participants (vendors, employees, attendees, etc.).
Estimate Number of Event Participants/Attendees
Estimate Percent of Event Participants/Attendees who reside over 60 miles from event.
Grant Amount Requested
This grant is based on limited dollars available and is a competitive process.  The Grant Committee reserves the right to give lower than the amount requested based on the projected number of room nights.
What percentage of the event budget will this grant be funding?
How many years has this event been held?  Please write "New" if a new event.
If this is a new event, are you planning on continuing this as an annual event?
Please skip this question if NOT a New event.
Number at attendance of last event.
Please skip this question if a New event.
Estimated room nights of last event.
Please skip this question if a New event
If this event has received funding from Explore La Crosse in the past, please note projects, dates and amounts.
Please skip this question if a New event.
How would your event increase its marketing efforts if funding is approved?  Explain the promotional plan for the event.  Please be as detailed as possible.  NOTE:  Grant money MUST be used to market the event outside of La Crosse County, however, new events may use funding for operational costs.
Please list additional organizations/businesses that will be providing funding for your event.
Please note any additional comments that may be helpful in determining approval.
If awarded, who should the check be made payable to? Name and address.
By entering your initials in the box below, you are effectively providing your signature, indicating that all the information on this form is true and accurate, to the best of your knowledge.  You are also indicating that you understand the use of these grant dollars is to market your event outside of La Crosse County (unless a new event) and that unused marketing dollars will not be disbursed.  Any early disbursement of grant dollars that was not spent in marketing outside of La Crosse County will be required to be returned to the La Crosse County Convention & Visitors Bureau.
Event Budget
Please submit an event budget to:  carlson@explorelacrosse.com
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This form was created inside of La Crosse County Convention & Visitors Bureau.