fat wombat - Creative Brief Questionnaire
Welcome to Fat Wombat! To assist us in understanding your needs more so that we can provide you with a return brief and cost estimate, please complete as much of this form as possible.
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Email *
What is your name and company? *
What is the assignment? Please provide as much scope details as possible (we may need to do a followup call with you to narrow this down further) *
What problem(s) are you trying to solve? *
How are you going to measure success?
Do you have predefined KPIs to measure performance or will you be looking for a recommendation?
What is a key differentiator for your company?
What is the primary message you want your customers/potential customers to take away? *
Are there any additional business requirements we need to consider?
Who is the target audience (by segment)? E.g. Demographics, psychographics, sex, age etc.
What research have you done recently that supports your understanding of the target?
What data do you have available for analysis?
What is the desired behaviour from your audience?
What is the budget or range for this project? *
What is the timeline for completing this project? *
What is driving this timeline?
What is the most important thing you are looking for in a partner? *
Have you read our ethics and sustainability policy and are you and your business aligned? *
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