The student is expected to have experience with social media on (at least) a personal level - experience at an organizational level is an asset. The student will be responsible for the majority of social media activity, including outreach and education. The student will also work on the marketing pertaining to a new social services website and online resources directory. Marketing activities will include website launch promotions, email marketing, ongoing online promotions, Social media marketing and blogger relations, managing and creating site content.The student should have some understanding and/or experience of the inner-workings of a social services not-for-profit organization and how to use social media as a productive part of the centre’s outreach and education efforts. The student will also require skills specific to generating digital content, such as composing effective messaging through attending webinars and learning from senior staff. The student will be responsible for creating graphics using resources such as Adobe Illustrator, InDesign, Photoshop, piktochart, Canva, and other computer based or online graphic design resources, existing experience in which is considered an asset. The student is expected to have the ability to think strategically and visualize how the online presence and social media can build a long-lasting relationship with clients and audiences and learn how to formulate/follow social media plans. Finally, the student will measure and document the impact of social media, and then suggest actions to increase and/or optimize impact. These are a few of the major skills the student is expected to acquire, among a number of other soft skills
Responsibilities: - Digital outreach, promotion, and education using the website, blog, mailchimp (email service), Facebook, Twitter, Pinterest, YouTube and Instagram. Email marketing: writing briefs, copywriting, designing and finalizing email templates, and database management - Social media analytics: determining and reporting on social media reach/audience impact (parameters include: engagement, views, number of followers).- Presenting and discussing analytics report to staff at meetings.- Managing and maintaining social media related communications (Responding to comments and messages)- Providing additional information and resources when appropriate - Working with translations to maximize bilingual content on social media platforms and website. - Conducting web-based research to find reputable content to post on social media. Content can include academic and news articles, studies, resources, and other content relevant to the centre’s programs or mandate. - Ensuring that all content selected and communicated through social media platforms accurately reflects the centre’s values and positions on social service issues and contains an educational dimension. - Creating engaging and interactive content summaries and basic graphics to increase appeal among audiences for social media posts. Must have mid to high-level computer skills and aptitude to learning new skills.
KNOWLEDGE/SKILLS ASSESSMENT CRITERIA
Some college or suitable combination of education and experience Masters level of university is considered as asset. Knowledge of youth development and mental health issues. Ability to motivate youth, community members and volunteers. Ability to recruit, train, supervise, and motivate staff. Ability to deal with the general public. Ability to plan and implement quality programs. Ability to organize and supervise members in a safe environment. Excellent organizational and administrative skills. Excellent verbal and written communication skills. Proven ability to coordinate multiple projects and tasks. Knowledge of event planning and implementation is an asset. Familiarity with the operation of not-for-profit organizations is an asset. Self-starter and ability to work independently. Computer skills with Microsoft Office, email, Internet and web-based technology. Familiarity and experience working with marginalized and at-risk youth, and/or youth from a visible minority community. Bilingualism is an asset and required for some positions. language skills: Excellent grasp of verbal and written English is a must, while French is a primary asset speaking Arabic,Urdu, Hindi, Somali, Dari, or Farsi are also secondary assets.