As a marketer, it seems to me that one of the top questions that is constantly requested is, "Can we virtually link any of this marketing records to income?"

This can sometimes be completed via collecting faux spreadsheets and statistics, however without a single supply of records for marketing and income, answering this query can be tough. And if advertising and income measurements aren't aligned, it is able to be very hard to protect advertising and marketing spending.

That's why we're right here to percentage the top 5 ways marketers can justify spending in 2022. We wish those strategies will assist you display the effect of advertising in your commercial enterprise once and for all.

1. Don't assume that choice makers know what you do.