Shade Collective Survey
Shade Collective is an upcoming web and mobile app that allows people of color to find makeup products that look good on them. It relies on a crowd-sourced database of photos that are constantly being updated. Users can search for a product they are considering buying and find it being worn by someone with a similar skin tone to theirs so they can make an educated buying decision. Members can upload selfies in exchange for free makeup.

This form is to help us serve our users in the best way that we can AND to gauge interest.

On a scale of 1 to 10, how INTO makeup are you? *
Not at all
I am totally obsessed
How often do you buy new makeup? *
What is the PRIMARY reason you wear makeup? *
On a scale of 1 to 10, how hard is it to find your shade? *
Super easy
Where do you usually go to buy makeup? (You can choose more than one) *
What area do you focus on MOST? *
If there was a membership online where you could post selfies of yourself in exchange for free makeup (roughly $15-$20 worth per month), receive exclusive discounts on POC makeup brands, have an account where you can write and read reviews on makeup brands, and share makeup suggestions with your friends, would you pay $15 a month to join? *
For more information on this project, go to If you'd like to subscribe to get info on this project emailed to you, leave your name and email below.
Your answer
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