Shade Collective Survey
Shade Collective is an upcoming web and mobile app that allows people of color to find makeup products that look good on them. It relies on a crowd-sourced database of photos that are constantly being updated. Users can search for a product they are considering buying and find it being worn by someone with a similar skin tone to theirs so they can make an educated buying decision. Members can upload selfies in exchange for free makeup.
This form is to help us serve our users in the best way that we can AND to gauge interest.
On a scale of 1 to 10, how INTO makeup are you?
Not at all
I am totally obsessed
How often do you buy new makeup?
Many times per week
1-3 times per month
Every 2-6 months
Every 6-12 months
Not even that much
What is the PRIMARY reason you wear makeup?
To look polished when I go to work/out in the world
It just makes me feel good!
It's my job/profession
On a scale of 1 to 10, how hard is it to find your shade?
Where do you usually go to buy makeup? (You can choose more than one)
A drugstore (CVS, Walgreens, etc.)
An retail store (Walmart, Target, etc.)
A purely makeup store (Sephora, Mac, etc.)
An online source that isn't one of the above
A physical source that isn't one of the above
What area do you focus on MOST?
Lips (lipstick, gloss, stains, tints, etc.)
Eyes (eyeshadow, mascara, eyeliner, etc.)
Brows (powders, liners, etc.)
Skin (blush, bronzer, highlighter, concealer, etc.)
If there was a membership online where you could post selfies of yourself in exchange for free makeup (roughly $15-$20 worth per month), receive exclusive discounts on POC makeup brands, have an account where you can write and read reviews on makeup brands, and share makeup suggestions with your friends, would you pay $15 a month to join?
Yes, I would do that in a heartbeat.
No, it doesn't sound worth it to me.
I would be willing, but I probably wouldn't be able to afford it.
I can afford it, but I just wouldn't care to.
For more information on this project, go to ShadeCollective.com. If you'd like to subscribe to get info on this project emailed to you, leave your name and email below.
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