Market Segmentation Workshop
Monday, October 16th
4:00pm - 5:30pm
McNair Hall - Room 218

One of the key determinants of a startup accelerating or running out of money is target marketing. Come hear Michael Sklar share a story of how he picked the right market segment to target that led to his company being acquired by VMware in 18 months. He will also share a market segmentation mistake that cost him millions. Time-permitting, the session will end with an active discussion of market segmentation issues faced by participants in the session.

Facilitator: Michael Sklar is currently the Managing Director of Station Houston, a co-working space dedicated to connecting early-stage technology startups with capital and talent. Prior to this, he was the CEO of Graylog, the President and Co-Founder of Vartopia, and the director of VMware. Additionally, Mr. Sklar has held various sales and marketing positions with several high-tech companies, giving him extensive experience with enterprise software and business development.

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