Understanding consumer attitudes towards organic food products
This questionnaire gathers information for the research purposes of the LangTool Project at Lund University, Sweden (funded by the Kamprad Family Foundation). More information about the project and the participating researchers can be found here: https://projekt.ht.lu.se/langtool/
Do you consume organic food products? *
If yes, what kind? (Please name categories such as milk, meat, fruit, etc. and not brands)
Your answer
If no, describe briefly the reasons why you avoid consuming organic food products, specific kinds, or overall.
Your answer
How often do you consume organic food products? *
Describe briefly (max 150 words) why you consume organic food products. *
Your answer
Rank each of the statements below, where 1 corresponds to the most important reason and 8 to the least important one. Make use of each number for only one choice. Please note that there is a scroll bar below the table in case you cannot see all 8 columns. *
1
2
3
4
5
6
7
8
Preserving my family’s well-being
Avoiding to challenge social norms
Curiosity about something new/ challenging/ exciting
Ecological consciousness/ environmental-friendliness
Safety/health
Creating and showing a positive self-image
Pleasure/good taste
Demonstrating prestige/ social and economic status
Rank your overall consumption experience of organic food products on a scale from 0 to 10, where 0 is very negative and 10 is very positive. *
Very negative
Very positive
Describe briefly (max 150 words) your experience of consumption of organic food products. *
Your answer
Do you deliberate over the purchase of organic food products and the non-organic ones? *
What do you finally decide to do, and what factors form your decision? *
Your answer
Are there any food products that you always prefer to be organic? *
If yes, what kind? (Please name categories such as milk, meat, fruit, etc. and not brands)
Your answer
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