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Initial Client Survey
This survey will help us build a better understanding of what we can provide you and your company. Please answer the questions as throughly as possible. Once I've reviewed your answers, we will set up a follow up meeting to discuss next steps.
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Business name?
Your answer
Site Traffic
Monthly unique visitors to your site?
Your answer
Are you tracking your site traffic via Google Analytics?
Yes
No
Clear selection
What percentage of your traffic is from organic, paid, and affiliates/referrals?
If you don't know exactly, that's ok, a ballpark estimate for each type of traffic is fine.
Your answer
What percentage of your traffic is from Google vs. Bing/Yahoo?
Again, a ballpark estimate works if you are unsure.
Your answer
What percentage of your traffic is from mobile (and are you passing the mobile-friendly test)?
Again, a ballpark estimate works if you are unsure
Your answer
As of today, how much do you spend monthly on paid search?
Your answer
Conversion
Average sale or value per converting customer?
Your answer
What's your conversion rate visitors:customers?
Your answer
Google
Are you registered in Google Webmaster Tools?
Yes
No
Unsure/can't check
Clear selection
Any past manual penalties?
(To check, go to Google Webmaster Tools, go to Search Traffic...Manual Actions.)
Yes
No
Unsure/Can't check
Clear selection
Do you have any suspicion of Penguin penalties or loss of rankings with Panda?
Yes
No
Clear selection
Past SEO Work
Have you ever had any keyword research done for your site? If so, when and by whom?
Your answer
Has an SEO provided you with any of the following link-building activities?
Check all that apply
Article marketing/syndication
Blog comments
Forum comments/member profiles
Sitewide links
Sponsoring any other sites
What other domains do you own, and what are you doing with them?
e.g. active, parked, forwarded to other domains, etc.
Your answer
Engagement
Do you have your own web development team (or is it you)?
Your answer
When we give you recommended changes to your site, how much of the changes are you likely to be able to do with existing staff, vs. need us to implement for you?
Your answer
What's YOUR level of technical understanding of SEO, HTML, WordPress, e-commerce, your site's architecture, etc.?
Your answer
Are you interested in having me coach someone on your team (you, an employee, an intern, etc.) to do some of the one-time work such as keyword research, link-building outreach, etc.?
Your answer
How much time can you dedicate to outreach personally?
Your answer
Tell us about your marketing/PR team: who they are, how junior/senior, are they outside consultants or in-house, what they're focused on today, etc.
Your answer
Social Media
Describe what you've been doing on each of your social media accounts.
Twitter:
Your answer
Facebook:
Your answer
Google+:
Your answer
Blog:
Your answer
Pinterest:
Your answer
LinkedIn:
Your answer
Competition
Who do you feel are your closest competitors?
Your answer
What makes you/your site different from your competition?
Your answer
Contact Email
*
Please provide us with your email address for further communication.
Your answer
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