Boro Blogger Application

Thank you for applying to become an official Boro Blogger! Keep your friends and family informed on all things trendy for fashion, family, food, events, home and beauty at The Avenue. Tell us a little about yourself and why you would make the best blogger for The Avenue.
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    The Avenue Murfreesboro Blogger Contract & Agreement

    PARTIES AND ASSIGNMENT This agreement (the "Agreement") is made and entered into as of the ________ day of ___________, 2016 (the “Effective Date”) by and between Hines Global REIT 2615 Med Center Parkway LLC, a Delaware limited liability company (hereafter referred to as “THE AVENUE MURFREESBORO”) and ______________________ (hereafter referred to as “Blogger”). The contract is in regards to guest blogging services to be performed in 2016. WORK Blogger agrees to produce written materials such as text and articles (the “Work”) at the request of THE AVENUE MURFREESBORO and turn in or deliver the Work by an agreed upon deadline. Blogger agrees that he/she will be the sole author of the Work, which will be original work by Blogger, free of plagiarism. Blogger agrees to use reasonable care to ensure that all facts and statements in the Work are true and that the Work does not infringe upon any copyright, right of privacy, proprietary right, right of publicity or any other right of a third party. Blogger agrees that THE AVENUE MURFREESBORO has the right to edit the Work as it deems appropriate for publication, and that Blogger will cooperate with THE AVENUE MURFREESBORO in editing and otherwise reviewing the Work prior to publication. Blogger will cooperate with THE AVENUE MURFREESBORO if any complaints, claims or litigation should arise regarding the Work. APPROVAL THE AVENUE MURFREESBORO is responsible for written approval of Work requested. This approval can be in the form of initials, email or facsimile. Upon acceptance of the Work, THE AVENUE MURFREESBORO accepts responsibility for any further processes in which this work is used. Blogger is not responsible for errors occurring in this work or projects related to this work after acceptance of the Work. CONFIDENTIALITY Blogger acknowledges that he/she may be furnished or may otherwise receive or have access to information which relates to THE AVENUE MURFREESBORO’s past, present or future products, tenant lists, creative works, marketing strategies, pending projects and proposals, and other proprietary information which gives THE AVENUE MURFREESBORO an opportunity to acquire an advantage over its competitors who do not know or use it (the "Proprietary Information"). Blogger agrees to preserve and protect the confidentiality of the Proprietary Information and all physical forms thereof, whether disclosed to Blogger before this Agreement is signed or afterward. In addition, Blogger shall not disclose or disseminate the Proprietary Information to any third party and shall not use the Proprietary Information for his or her own benefit or for the benefit of any third party. Without limiting the generality of the foregoing, Blogger shall be prohibited from discussing THE AVENUE MURFREESBORO or the Work with a representative of the press or media, either directly or indirectly, without THE AVENUE MURFREESBORO’s express prior written approval. COMPENSATION AND INCENTIVES There is no payment or compensation from THE AVENUE MURFREESBORO for blogging. THE AVENUE MURFREESBORO may provide, but is not required to provide, brand products to you. Potential incentives for contribution include: • Gift cards or basket (2x per year) • Official blogger sticker (graphic provided to be shared on their blogs, social platforms, etc.) • VIP at events and exclusive invites • Active social media relationship: constant engagement on their platforms, featured blogger of the month with bio and pictures • Featured on the property’s website www.TheAvenueMurfreesboro.com with link back to their blogs TERMS AND CONDITIONS • Any posts about THE AVENUE MURFREESBORO that you create at our request must be original works and any quotes or references must be properly cited. • It is your responsibility to ensure that any posts about THE AVENUE MURFREESBORO must not violate the rights of any third party, whether it be copyright, trademark, right of publicity, or any other right of a third party. • To the fullest extent allowed by law, the blogger shall save harmless THE AVENUE MURFREESBORO, DHA Asset Management LLC and their representatives, partners, employees and lenders from and against all claims and liability due to activities of blogger, its agents or employees, performed under this agreement and which will result from any intentionally wrongful or negligent act, error or omission of the blogger. The blogger shall also save harmless THE AVENUE MURFREESBORO and their representatives, partners, employees and lenders from and against any and all expenses, including attorney’s fees, which might be occurred by THE AVENUE MURFREESBORO in litigation or otherwise resisting said claims or liabilities which might be imposed on THE AVENUE MURFREESBORO as the result of such activities by the blogger, its agent or employees. • You agree to comply with all laws and regulations outlined in the FTC Endorsements & Testimonial Guidelines. You also agree not to use offensive, illegal, threatening, false, deceptive, or misleading information in relation to THE AVENUE MURFREESBORO. • You agree to clearly and conspicuously disclose your relationship to THE AVENUE MURFREESBORO, including any incentives, rewards, promotional items, gifts, samples, review items or sponsorship. Make sure your disclosures meet at least the minimum legal requirements by being (a) clear and conspicuous; (b) understandable by the average reader; and (c) clearly visible within the relevant content. • You agree to be specific: do not make general claims about THE AVENUE MURFREESBORO products or those of its brands, but talk specifically about what you have experienced with the products. • You agree not to promote other retail, restaurant, shopping center or online brands in the works submitted to THE AVENUE MURFREESBORO for approval. • You understand that you are not an employee of THE AVENUE MURFREESBORO. You should not and cannot hold yourself out as an agent or employee of THE AVENUE MURFREESBORO. You are not entitled to any of the benefits that THE AVENUE MURFREESBORO provides for its employees. • This Agreement constitutes the entire agreement between you and THE AVENUE MURFREESBORO and supersedes any prior or contemporaneous oral or written agreement or understanding between the parties with respect to the subject matter of this Agreement. • THE AVENUE MURFREESBORO shall have right to require changes to this agreement at any time and/or terminate this agreement with or without cause upon written notice to blogger and blogger agrees that he/she shall make no claim against THE AVENUE MURFREESBORO in connection with any such modification or termination. BLOGGING REQUIREMENTS AND GUIDELINES The following is a breakdown of the requirements and guidelines necessary to commit as a guest blogger for THE AVENUE MURFREESBORO. • Blogs o Written as assigned by THE AVENUE MURFREESBORO representative – No more than once per month o 450-600 words per post o All posts must contain images or video content o 3 or more THE AVENUE MURFREESBORO retailers must be mentioned in each post (unless otherwise noted in topic assignment) o 4-5 keywords (provided by THE AVENUE MURFREESBORO representative) should be used throughout each blog o Blog title should be unique, creative and engaging • Social Media o Follow THE AVENUE MURFREESBORO on the following platforms: Facebook, Twitter, Instagram, Pinterest o Engage on social media throughout the year regularly by sharing blogs, relevant posts, commenting on THE AVENUE MURFREESBORO posts, etc. o Leverage your personal social media profiles/networks to promote THE AVENUE MURFREESBORO and its social marketing initiatives o Maintain a personal Pinterest board on the THE AVENUE MURFREESBORO Pinterest page o One board will be created for each blogger, allowing them to pin appropriate and relevant content throughout the year • Onsite Events o Participate in onsite events when available – at least one per year • Profile Image Release o Blogger will provide a profile image upon request and release image to be included on the Blog, social media (where applicable) and in all relevant promotion of blog I assert that I have read, understood and agree to THE AVENUE MURFREESBORO Contract and Agreement. _____________________________________ Blogger Printed Name _____________________________________ Blogger Signature & Date I, (Manager, as Agent for THE AVENUE MURFREESBORO), assert that I have read, understood and agree to THE AVENUE MURFREESBORO Contract and Agreement. _____________________________________ DHA Asset Management LLC Manager, as Agent for THE AVENUE MURFREESBORO For questions or additional information, please contact theavenueboro@gmail.com.