Frameboard Testing | Thesis Research

Thank you for taking the time to participate in this questionnaire. This survey is part of my thesis research, which aims to explore how cineNel can position itself as an identifiable and valuable production partner within the gaming industry. 

This questionnaire is designed to gather feedback from gaming industry professionals such as yourself, ensuring that each of the four frameboards effectively communicate and achieves cineNel's objectives.

  • Please provide detailed responses to help us understand your perspective/perception and make the necessary improvements.
  • Your feedback is important in refining our approach to better serve the gaming industry and position cineNel as an essential production partner.

    TIP: Recommended to zoom in on the page to more clearly see the frameboards.

    *A frameboard is used to visually organize and present key elements of a project/concept, making it easier to communicate complex ideas, gather feedback, and align team members or stakeholders on objectives and strategies.

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    Frameboard #1
    After reviewing Frameboard #1, do you understand the objective of the frameboard and how it relates to cineNel in the gaming industry?
    Clear selection
    Please explain your answer. Include specific observations and details. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    Does the ''Value Proposition'' clearly state what cineNel offers to gaming companies and how it benefits them?

    Value Proposition: ''‘’cineNel: How Video Helps Your Business Grow’’ helps cineNel to position itself as an identifiable production partner by means of addressing and discussing opportunities and challenges specific to the gaming industry through verbal communication at physical conferences. It encourages effective exposure of the brand and familiarity amongst gaming industry professionals.''
    Clear selection
    Please elaborate on your decision with specific observations and details that explain to what extent the value proposition is understandable and effective. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    How compelling do you find the  ''Value Proposition''?
    Clear selection
    What improvements would you suggest for the ''Value Proposition'' in order to make it resonate more with you?
    Is the ''Key Problem'' clearly defined and relevant to the gaming industry professionals?

    Key problem: ''cineNel is lacking business visibility contributing to a difficulty of familiarizing with the brand for its potential customers. Establishing exposure of the brand through effective marketing strategies and in alignment with the values of the target audience is key to attracting new clients and brand awareness. Addressing these issues is crucial for fostering brand exposure and building relationships within the industry to build clientele with.

    Gaming industry professionals struggle to find video production companies that align with their brand values and industry expertise.''

    Clear selection
    Please elaborate on your choice with specific observations and details that expand on the challenges you face. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.

    Does the ''Solution Approach'' provide a clear and logical method for addressing the ''Key Problem''?

    Solution Approach: ''To enhance cineNel’s visibility and brand positioning in the gaming industry, a solution approach involves showcasing cineNel’s understanding of the gaming industry at gaming conferences to gain exposure and position cineNel as an identifiable production partner.''
    Clear selection
    Please elaborate on your choice with specific observations and details.
    Do you have any additional comments or suggestions for improving the content of the frameboard?
    Frameboard #2
    After reviewing Frameboard #2, do you understand the objective of the frameboard and how it relates to cineNel in the gaming industry?
    Clear selection
    Please explain your answer. Include specific observations and details. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    Does the ''Value Proposition'' clearly state what cineNel offers to gaming companies and how it benefits them?

    Value Proposition: ''Building Reputation and Credibility helps gaming industry professionals identify a trusted and reliable video production partner that share their industry expertise and values by showing relevant experience and fostering long-term partnerships. If reputation and credibility is ensured amongst companies in the gaming industry, they will identify cineNel as a compatible partner to collaborate with.''
    Clear selection
    Please elaborate on your decision with specific observations and details that explain to what extent the value proposition is understandable and effective. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    How compelling do you find the  ''Value Proposition''?
    Clear selection
    What improvements would you suggest for the ''Value Proposition'' in order to make it resonate more with you?
    Is the ''Key Problem'' clearly defined and relevant to the gaming industry professionals?

    Key problem: ''The absence of a defined value proposition hinders cineNel’s ability to communicate its unique selling points, resulting in an absence of value proposition alignment and differentiating the brand for the user which was established to be of essence in industries where competition is fierce. Addressing these issues is essential in creating awareness and position cineNel as a reputable and credible production partner that gaming industry professionals find identifiable and reliable.

    Gaming industry professionals have difficulties finding production companies with an understanding of the gaming industry which results in misaligned project expectations.''

    Clear selection
    Please elaborate on your choice with specific observations and details. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.

    Does the ''Solution Approach'' provide a clear and logical method for addressing the ''Key Problem''?

    Solution Approach: ''By creating a marketing communication plan that highlights cineNel’s value proposition, they are offering the target group insights into their capabilities as a video producer and understanding of the gaming industry. Together this builds reputation and credibility of cineNel’s value proposition, positioning cineNel as an identifiable and reliable production partner amongst gaming industry professionals.''
    Clear selection
    Please elaborate on your choice with specific observations and details. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.
    Do you have any additional comments or suggestions for improving the content of the frameboard?
    Frameboard #3
    After reviewing Frameboard #3, do you understand the objective of the frameboard and how it relates to cineNel in the gaming industry?
    Clear selection
    Please explain your answer. Include specific observations and details. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    Does the ''Value Proposition'' clearly state what cineNel offers to gaming companies and how it benefits them?

    Value Proposition: ''Offering Value-Added Services helps cineNel standout from competitors for gaming companies looking for reliable production partners by means of differentiating the product offering. It showcases cineNel’s commitment to the user for cost effective solution. If value added services are offered to professionals in the game industry, they will feel committed to, special, and more inclined to start long-term relationships. Positioning cineNel as a reliable production partner.''
    Clear selection
    Please elaborate on your decision with specific observations and details that explain to what extent the value proposition is understandable and effective. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    How compelling do you find the  ''Value Proposition''?
    Clear selection
    What improvements would you suggest for the ''Value Proposition'' in order to make it resonate more with you?
    Is the ''Key Problem'' clearly defined and relevant to the gaming industry professionals?

    Key problem: ''cineNel is not utilizing differentiation strategies to set itself apart from competitors. Due to significant competitive rivalry and a high bargaining power of buyers with many new entrants in video production, cineNel must implement differentiation strategies to stand out in an oversaturated market.

    Gaming industry professionals value feeling committed to for cost effective solutions. However, they have a difficulty finding it, inhibiting them from investing into video / wanting to start long-term relationships.''

    Clear selection
    Please elaborate on your choice with specific observations and details that expand on the challenges you face. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.

    Does the ''Solution Approach'' provide a clear and logical method for addressing the ''Key Problem''?

    Solution Approach: ''Offering value added service ensures that cineNel is showcasing its commitment to delivering solutions for a cost effective price to gaming industry professionals. Doing so will assist in positioning cineNel as an identifiable and reliable production partner by product differentiation that is in alignment with the values of the user.''
    Clear selection
    Please elaborate on your choice with specific observations and details. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.
    Do you have any additional comments or suggestions for improving the content of the frameboard?
    Frameboard #4
    After reviewing Frameboard #4, do you understand the objective of the frameboard and how it relates to cineNel in the gaming industry?
    Clear selection
    Please explain your answer. Include specific observations and details. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    Does the ''Value Proposition'' clearly state what cineNel offers to gaming companies and how it benefits them?

    Value Proposition: ''Bringing Cinematic to Gaming helps cineNel by means of showing its expertise and gaming industry understanding on a networking conference while connecting with gaming industry professionals. It positions cineNel as an identifiable and reliable production partner ensuring effective exposure and visibility of their brand.''
    Clear selection
    Please elaborate on your decision with specific observations and details that explain to what extent the value proposition is understandable and effective. If unclear, provide examples or aspects that support your perception. If clear,  please elaborate on the examples/elements that contribute to this.
    How compelling do you find the  ''Value Proposition''?
    Clear selection
    What improvements would you suggest for the ''Value Proposition'' in order to make it resonate more with you?
    Is the ''Key Problem'' clearly defined and relevant to the gaming industry professionals?

    Key problem: ''cineNel is lacking business visibility contributing to a difficulty of familiarizing with the brand for its potential customers. Establishing exposure of the brand through a community event in light of networking, showcasing expertise on an alignment with the values of the target audience is key to attracting new clients and brand awareness. Addressing these issues is crucial for fostering brand exposure and building relationships within the industry to build clientele with. Gaming industry professionals struggle to find video production companies that align with their brand values, and industry expertise.''
    Clear selection
    Please elaborate on your choice with specific observations and details that expand on the challenges you face. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.

    Does the ''Solution Approach'' provide a clear and logical method for addressing the ''Key Problem''?

    Solution Approach: ''Hosting a community event that brings together gaming professionals and video production experts will provide valuable information through speeches, workshops, and networking opportunities, helping gaming industry professionals gain insights into the latest video production trends and how they can be of relevance to their own marketing strategies within the gaming industry. By doing so, cineNel can gain exposure and position itself as a reliable and identifiable figure for gaming industry professionals and expand upon its network within the game industry.''
    Clear selection
    Please elaborate on your choice with specific observations and details. If unclear, provide examples or aspects that support your perception. If clear, please elaborate on the examples/elements that contribute to this.
    Do you have any additional comments or suggestions for improving the content of the frameboard?
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