DC4WORK Self-test: Basics for digital competences development in commercial SMEs
Question 1: Digitalization has affected businesses only on certain sectors *
1 point
Question 2: In digital marketing, it’s very important to make sure that people find you. *
1 point
Question 3: Social media marketing relies on communicating with customer and posting things that people are interested in and respond to. *
1 point
Question 4: Digital marketing requires time and effort only in the beginning to set up everything. *
1 point
Question 5: Digital marketing is effective, because you can use the same marketing materials to all different target groups. *
1 point
Question 6: Customer journey describes customers purchase history. *
1 point
Question 7: In content marketing the content is largely customized according to the target group. *
1 point
Question 8: There are various different ways to collect customer data. *
1 point
Question 9: A database provides access to clients, builds loyalty, and encourages repeat business. *
1 point
Question 10: Customers don’t own their personal data any more once they have given their information to a company. *
1 point
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