Basics for digital competences development in commercial SMEs
1. What means digital marketing?
Digital marketing is a special instrument to offer computer hardware.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Digital Marketing is a great danger for the inner cities.
Digital Marketing is an helpful mobile application (APP) for shopping
2. Digital Marketing Examples are… (2)
Search Engine Optimization (SEO)
Author's reading at a book shop
Social Media Marketing
3. Search Engine Optimization (SEO) means…
find the best search engine in the internet
programming the optimal search engine
optimizing your website to "rank" higher in search engine results pages
eCommerce software for online shops
4. What are typical social media channels (2):
5. What does a digital marketer do?
Digital marketers are online retailer (digital market place)
Digital marketers are professional managers for eCommerce
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels
Digital marketers are typical “chat-bots
6. What is Google Ads ?
is an Google search engine for ecommerce
is an Google mobile application
is an important analytic tool for statistics
is an online advertising platform developed by Google
7. What is customer data?
is information held on file about customers by a store or other business, usually including names, contact details e.t.c
special web application for customers preorder
customers overview with regional specialities
your personal ID
8. What means GDPR?
General Data Personal Responsibility
General Data Protection Regulation
General Data Privacy Regulation
General Data Protection Role
9. Typical for Millennials, also known as Generation Y or Gen Y is..
maintain personal life; desires flexible schedule
business-casual; build a perfect career
dictates documents; e-mail only in the office
use of library instead of web
10. EU General Data Protection Regulation ...
is an EU Law to protect EU citizens against No-EU software applications
protect and empower all EU citizens data privacy
is an EU law to regulate the Internet (filtering)
is an EU law to guarantee fair ecommerce
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