BIG IDEA Assessment
Is your IDEA good?
PROBLEM
1. Who is your IDEAL customer?
Your answer
2. What's the job your customer is trying to perform?
Your answer
3. What's the pain your customer is experiencing while doing the job?
Your answer
4. How big is the pain the customer is feeling?
Slight Pain
Extreme Pain
5. How often are customers feeling the pain?
Infrequently
Daily
6. What is the pain costing the customer? (Estimated $)
Your answer
7. How much market knowledge do you have to understand the pain?
None
Expert with years of experience
SOLUTION
8. Describe your proposed solution to the pain and its key benefits.
Your answer
9. How distinct is your solution from what already exists?
Cut & Paste
Highly Unique
10. How are you different?
Your answer
POTENTIAL MARKET
11. How many customers are experiencing the pain?
A few
Billions
12. What's the current overall size and growth of the market?
Small & Slow
Big & Fast
13. Are customers easy to identify, find and communicate with?
Hard
Easy
14. Number of competitors?
None
Numerous
BUSINESS MODEL
15. How much will it cost you to acquire one customer? (Estimated $)
Your answer
16. What is the lifetime value of a customer? (Estimated $)
Your answer
17. What is your cost per customer to fulfill? (Estimated $)
Your answer
18. Type of Business Model
19. What is your go-to-market strategy?
Your answer
20. How much investment capital do you need to become profitable?
Your answer
COMPANY INFO
Name
Your answer
Company Name
Your answer
Phone
Your answer
Email
Your answer
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