NACRO Virtual Events - Request Form
Please use this reference guide to submit the details of your proposed session. 
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The recording will be shared with the registration list and placed on the "Recorded Virtual Content" page of the members-only section of the NACRO website. 
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Please use the below format for NACRO website and newsletter marketing purposes. 

PLEASE NOTE: Content for the newsletter is due the 15th of the month for the following month's newsletter. 

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Webinar: New Organizational Structures for Corporate Engagement

Friday, October 30, 2020

1 - 2 p.m. ET

The way that companies work with universities is changing.  There is less “pure” philanthropy and more focus on ROI; companies have multiple touchpoints on campus but want a simpler, more business-like engagement model; and important relationships are moving towards holistic/strategic partnerships.   These changes are creating an evolutionary pressure on university corporate relations offices to adapt to meet the needs of industry.  In this webinar we will hear stories from leaders at three schools where corporate relations has been recently restructured.  Join us to learn the how, what and why of these reorganizations and the lessons learned. 

Panelists:

Melissa Erekeson, Asst. Vice President Corporate Engagement, Penn State University

Mark Nolan, Assoc. Vice President, Business Engagement & Strategy, Carnegie Mellon University 

Sacha Patera, Assoc. Vice President, Corporate Engagement Center, Rutgers University

Moderator:

Todd Cleland, Senior Director of Corporate Relations, University of Washington

 Register here.

A Zoom link will be sent to the organizer once the session has been approved.
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