PLEDGE: The Public Radio Fund Drive
Please complete this brief survey. It consists of 45 questions with a progress bar. It will take about 10 minutes to finish. Unless you choose differently, your information and responses will only be used in the aggregate and anonymously, meaning no specific stations or individuals will be identified. Your honest feedback will provide the best information possible. Please submit this survey by August 1, 2017. Thank you very much for your time.
May your answers be made public?
What is your affiliation to public radio?
What is your title?
As far as you know, do public TV and radio pubcasters under joint license agreements combine or separate their audience numbers when using those numbers to promote audience size during pledge drives?
As far as you know, is a neighboring station drawing your audience away with a stronger signal or similar programming?
As far as you know, for what purpose does your station use listener comments? (choose all that apply)
As far as you know, does your station notify your audience of pledge drives before they begin?
If yes, how far in advance does your station notify them?
As far as you know, how many of your pledge drives in the past year reached their goals by their pre-announced deadline?
How many pledge drives has your station conducted in the past year?
When you are not working, but listening to your station, do you listen to your own station's pledge drive?
As far as you know, does your station own investments? (stocks, bonds, commodities, etc.)
As far as you know, when hourly/program goals go unmet, are pitchers encouraged to avoid drawing attention to those unsuccessfully meet pledge drive goals?
Local disasters disrupt pledge drives but those disruptions are opportunities for the news department to excel. In your opinion, is the performance of the news department during a disaster a factor in how much givers give during pledge drives after a disaster?
As far as you know, has your station's news department received criticism for a "false equivalency" story? (A story in which two or more guests are invited to speak to both sides of an issue in an attempt to provide balance, but because of the mismatch in their credentials, the much less qualified opinion is equated with the much more qualified opinion)
As far as you know, has your station entered into agreement with NPR to allow it to mine your membership lists for high value donors?
As far as you know, do you have as many listeners for your locally produced programming as for your non-locally produced programming?
In your opinion, should pledge drives be conducted at the network level?
As far as you know, are pitchers encouraged to say their station's programming is better than the programming of other public radio stations?
Some stations distinguish between their "active, sustaining members" and their "passive listeners". In your opinion, does this distinction risk alienating those listeners who are not members?
Some station's pitchers have said that donors should give to public radio over other non-profits because public radio is "used" while other non-profits, they suggest, aren't as useful. In your opinion, is this;
A pitcher said, "Whoever pays the piper calls the tune". In your opinion, do you agree that only people who contribute to public radio have the right to engage with stations regarding programming, operations, etc.?
Pitchers often say that because they tell listeners to contribute whatever amount works best for them, they are not upselling. At the same time, pitchers also tell listeners, "You can move that [donation] a little bit North", or how a thousand dollars, "... really isn't that much money". In your opinion;
As far as you know, does your station conduct pitch training?
As far as you know, has station staff been advised against posting personal comments related to their own ethnicity, religion, gender, sexuality or political preferences to their own social media accounts on their own time?
As far as you know, when your station is planning a programming change, does it notify listeners in advance?
If yes, how far in advance does it notify them?
As far as you know, has your station reduced or eliminated any music programming within the last year?
Commercial TV networks schedule their most compelling programming during sweeps week to attract the most viewers. As far as you know, does your station schedule its most compelling programming during pledge drives to attract the most listeners?
As far as you know, is it an expectation at your public radio station that employees also be contributing members?
As far as you know, does your station have plans to adopt "Pledge Free Streaming?" (A technology that lets a station identify the device through which a listener listens. That device is then associated with the contribution and it receives a stream that is pledge free until it is again time to contribute)
In your opinion, can you imagine a time when all of your station's content is offered for an access or subscription fee?
In your opinion, would your station tell its stories differently if it didn't accept government funding, corporate underwriting or foundational support?
As far as you know, does your station (or group of stations) have a lobbyist representing station interests to your state government?
Is your station unionized?
Which social media does your station use to engage with its audience? (choose all that apply)
As far as you know, are your public files online?
As far as you know, does your station keep a record of all public comments?
As far as you know, when technical difficulties affect your audience's listening experience, is it station policy to acknowledge those problems to your audience either during or after the difficulties have been resolved?
Some public radio underwriters have been the subject of investigative reports by public radio. In your opinion, is public radio's credibility affected when/if it accepts sponsorship support from those entities upon which investigative reports have focused?
As far as you know, does your station have its own ethics policy?
Through which apps does your station deliver content? (choose all that apply)
As far as you know, on an average day at your station, what is the ratio of volunteers to staff?
In your opinion, does your station have a distinctive look when compared to other public radio station websites?
Is there anything you would like to add?
Your answer
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