Consumers Attitudes Towards Organic Food

Dear Participant,

We would like to invite you to take part in the study exploring consumers attitudes towards organic food and their knowledge of characteristics of organic food. The study is designed for those who do consume organic food as well as for those who do not. We would like to hear from you about your point of view.

The aim of the study is to investigate people’s knowledge of organic food, explore motivations and factors that influence organic food consumption and determine general attitudes towards organic food.

This research is being conducted as part of the researcher's final year undergraduate project.

Please note:

Participation in this study is voluntary and you have the right to withdraw from the study at any time without giving a reason. You do not have to answer every question if you do not wish to do so. However, answering all questions is recommended as it will enable us to better understand the area of the study. Your responses will be anonymous and kept confidentially. No individuals will be identifiable from any collated data, a written report of the research study or any publications arising from it. All computer data files will be encrypted and password protected. The researcher will keep files in a secure place and will comply with the requirements of the Data Protection Act.

If you would like to find out what are the outcomes of the study in a few weeks, please do not hesitate to contact us and we will make results available for you via e-mail. If you have any questions about this project, please contact Roksana Rybak or Dr Jane Naufahu (supervisor), at the University of Westminster - 115 New Cavendish Street London, W1W 6UW.

Researcher: Roksana Rybak (w1618514@my.westminster.ac.uk)

Supervisor: Dr Jane Naufahu (j.naufahu2@westminster.ac.uk)

I confirm I agree to be a participant in the above research study and that I have the right to withdraw at any time without explanation. I understand that I will not be identifiable from the data and that findings will be available at a later date if I wish to know. *
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