Skhincaps - Questionnaire on Cosmetic Products
SKHINCAPS – “SKin Healthcare by Innovative NanoCAPsuleS” – is an european research project aiming to develop customised and safe nanocapsules to deliver novel products for skin healthcare applications (more information on the project can be found at www.skhincaps.eu). On the scope of the project, and to help in the assessment of exploitation opportunities and to identify, understand and mitigate barriers to market entry, we kindly ask you to fill the questionnaires in attachment (it will take no longer than 5 minutes).
1. When it comes to acquiring a new cosmetic product: which do you believe is the main factor that motivates the customer’s purchase? (From 1 – Not important to 5 – Very important)
1
2
3
4
5
Increased efficacy
Recognized brand
Competitive price
Eco-friendly
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Other
1a. If you selected "Other" in the previous question, please specify
Your answer
2. Do you believe that cosmetic product users would be willing to buy products that incorporate innovative technologies? *
3. Do you believe that cosmetic product users would be willing to buy products which innovative technology is nanotechnology? *
4. What do you think customers’ perception is regarding cosmetic products that apply innovative technologies? (From 1 – Not important to 5 – Very important)
1
2
3
4
5
Increased efficacy
High quality ingredients
High price
Possible adverse effects
Other
4a. If you selected "Other" in the previous question, please specify
Your answer
5. How much do you believe that customers are typically willing to spend on the following products (indicative price, per package)? *
< 10 €
10 - 20 €
20 - 30 €
30 - 40 €
> 40 €
Anti-ageing
Sanitizer gel
Anti-dandruff
Anti-athlete’s foot
Anti-acne
6. Regarding an antimicrobial product, do you believe the customers will be willing to use products that contain plant extracts instead of conventional actives (like silver ions or synthetic molecules)? *
7. Which are the most significant features to be pursued by a consumer of a “Hands disinfectant gel”? (From 1 – Not important to 5 – Very important)
1
2
3
4
5
Hygienic/Disinfection
Dermatologically tested
Moisturizing
Latest technology
Prevention
Manufactured in EU
Eco-friendly
Neutral fragrance
Animal friendly
Alcohol fragrance
For all ages
Alcohol free
Other
7a. If you selected "Other" in the previous question, please specify
Your answer
8. Which are the most significant features to be pursued by a consumer of an “anti-wrinkle serum”? (From 1 – Not important to 5 – Very important)
1
2
3
4
5
Parabens free
Dermatologically tested
Value for money
Easily spreadable
Fast absorption
Semi-liquid texture
Cream texture
Neutral fragrance
Animal friendly
Skin brightness
Active ingredients
Other
8a. If you selected "Other" in the previous question, please specify
Your answer
9. In terms of technology, how will the performance of an “anti-wrinkle serum” be in the next 5 years? (From 1 - Less probably to 5 - Probably sure)
1
2
3
4
5
2x1 product (Serum + moisturizing cream)
Topical serum with nano-capsules/nano-technology
Injectable serum (intradermal)
Orally serum (pills, capsules, etc.)
Topical serum with impregnated masks
Other
9a. If you selected "Other" in the previous question, please specify
Your answer
10. Which products or brands do you know that treat athlete’s foot problem? *
Your answer
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