Basics for digital competences development in touristic SMEs
1-Which of the following tasks is supported by google Analytics?
organisation and visualisation of data
creation of online marketing strategies
2-What does SEO mean?
Translate the numerical information into readable, user-friendly information
Optimize the digital content to be found in a search engine
Marketing strategy to get easier access to customer data
Social Engineering Options
3-Which of the following are CRM systems?
4-What is a database good for in the tourism sector?
Aquisition of potential customers
Personalisation of offers
Creation of new websites
Selling personal data
5-Which elements should a newsletter content?
a lot of sales information / advertisement
terms and conditions (General Data Protection Regulation)
6-Which of the following option belong to the sector of digital marketing (multiple answers)
7-Which of the following social media channels gives you the best possibility to share written and detailed information about your product?
8-What pricing strategy would be best if you just started your business?
pricing of premium products
9-What are considered as main benefits of a digitalized workplace?(multiple answers possible)
Collection of personal profiles
Enhanced Employee Engagement
10-What means "BOT" ?
a computer program that works automatically (Robot)
Booking Organisation for Tourism
British Organized Traveller
Boston Official Tourist Board
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