Town of Iroquois Falls Branding Strategy: Logo and Tagline Survey
The Town of Iroquois Falls invites you to help us select a logo and tagline for our new brand.

A brand is a person’s emotional connection to your organization, community or business. Moreover a place brand reflects not only what a community currently is, but what it aspires to be in the future. Therefore a brand:
• Is professional and flexible for use across corporate materials, signage, and swag
• Helps attract new families (and retirees), as well as new business to the community
• Accurately reflects the information collected during public consultations

Thanks for your participation!
Logo 1 description:
This logo concept is designed to reflect Iroquois Falls’ woodsy and scenic qualities. The inclusion of the Abitibi River is a nod to constant movement, progression, and the town’s forward-thinking aspirations, while the coniferous trees symbolize peace and safety. Complete with a depiction of birds in flight, this logo reflects uncaged possibility; the dawn of a new day for a quaint and beloved Northern Ontario community.
Logo 1
Logo 2 description:
This logo concept is a celebration of Iroquois Falls’ distinctly northern attributes. The loon at its core symbolizes tranquility and the awakening of new hopes and dreams, while the coniferous trees represent the peace and safety to be found in this family-friendly community. Rounded out by the inclusion of a sunrise and sunset as a reflection of enduring opportunity, as well as water as a subtle nod to the Abitibi River, this vibrant logo extends a warm welcome to residents and tourists alike.
Logo 2
Please read the two logo descriptions above and click on one of the two options you feel best represents our community. *
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Tagline description for: "Imagine IF..."
This tagline is a double entendre, encouraging residents, tourists, and businesses alike to imagine what Iroquois Falls (IF) is like, as well as the possibilities it could unlock upon arrival.
Tagline description for: "The northern wild card"
This tagline is designed to represent the town’s natural elements and surrounding wilderness. It sparks intrigue by implying there are wonderful and unexpected things to be found in Iroquois Falls, while also celebrating the town’s Northern location.
Tagline description for: "The wild card of the North"
This tagline is designed to represent the town’s natural elements and surrounding wilderness. It sparks intrigue by implying there are wonderful and unexpected things to be found in Iroquois Falls, while also celebrating the town’s Northern location.
Tagline description for: "The North in living colour"
This tagline is a celebration of Iroquois Falls’ Northern location and tribute to the natural, vibrant, and energetic qualities it offers to those who engage it.
Please read the four tagline descriptions above and click on one of the four options you feel represents the community best. *
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Thank you for your participation!
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