LOGO CREATIVE BRIEF
As the owner of your business, we know you're the best one to answer these questions. Your answers help us guide our creative decisions so that they're in line with your expectations and your brand.
Email address *
GENERAL INFO
This information is for our records and won't be shared with any third party.
Name: *
Your answer
Email Address: *
Your answer
Phone Number: *
Your answer
Were you referred to our service? *
If yes, who referred you?
Your answer
What is your reason for wanting a new logo? *
Your answer
Write out your business name exactly as you'd like for it to appear in the logo. *
Your answer
Write out your tagline if you have one.
Your answer
BRAND STORY
A brand is the sum of all the touch points that come into contact with current or potential customers. Some of these questions might feel like they overlap, but they're designed to help you dig deep and give us the context of your business story from different angles. Understanding your brand's unique story helps us create visuals that carry conceptual weight for your business.
How did you start your business? *
Your answer
Everyone has a story of their business journey, what's yours? *
Your answer
Describe your business to a potential customer. *
Your answer
Write a list of descriptive words about your business. *
Your answer
TARGET AUDIENCE
A logo is often the most recognizable device used to communicate with a target audience. The more we understand about your audience, the better we can position your visual identity to appeal to your potential customers.
Describe your target market, gender, age, and geography. *
Your answer
How does your audience currently feel about your company? *
Your answer
What tone and imagery will be most effective for your audience? *
Your answer
PRODUCTS/SERVICE
We know your business offers a unique selling point. Help us understand your business from that angle so that we can help your target audience equate what you do with who you are visually.
What is your best selling product/service? *
Your answer
Write a list of descriptive words about your product/service. *
Your answer
COMPETITION
Help us differentiate your brand from your competition in the minds of your audience by giving us valuable information about your competitors and what you sets you apart.
Who are your competitors or who might you be compared with? *
Your answer
What sets you apart from your competition? *
Your answer
LOGO VISION
We understand that you've probably already thought a lot about your new logo design prior to reaching out to us. Please take the time to share any thoughts that you feel should influence our design process for your logo.
List any businesses with logos that you find inspiring.
Your answer
List any businesses with logos that you feel are especially effective within your industry. *
Your answer
Do you have a strong idea about what you'd like your logo to look like? *
If yes, describe how you'd like your logo to look.
Your answer
Do you have strong color preferences? *
If yes, list your color preferences. Please be as descriptive as possible.
Your answer
Which logo type do you feel best suits your business? *
Any unique specifications you need to share with our design team? *
If yes, please describe any additional information you think our team should know.
Your answer
Submit
Never submit passwords through Google Forms.
reCAPTCHA
This content is neither created nor endorsed by Google. Report Abuse - Terms of Service