Graphic Design: The "Clever Typography" Thinking Sheet.
So I have heard lots and lots of students over the years complain that "Typography is TOO HARD!"

Oh, Bull!

Typography is not hard, it just takes imagination. Below are a number of series of typographical words, all created with approximately the same rules that you have for the Typography Triathalon. Consider each grouping, then analyze the one that you feel is the most "clever." Please explain WHY you felt the selected image was "the most clever." Just saying that it was the most clever because it was easy to understand does not explain much!

SET ONE: Analyze the typographical words below. Which do you feel is the most CLEVER of the set?
Please explain the typography that you selected. How did the typography solution illustrate the word? Why was the typography clever, in your opinion?
Your answer
SET TWO: Analyze the typographical words below. Which do you feel is the most CLEVER of the set?
Please explain the typography that you selected. How did the typography solution illustrate the word? Why was the typography clever, in your opinion?
Your answer
SET THREE: Analyze the typographical words below. Which do you feel is the most CLEVER of the set?
If you do not know these people, feel free to use the Internet to look them up.
Please explain the typography that you selected. How did the typography solution illustrate the word? Why was the typography clever, in your opinion?
Your answer
SET FOUR: Analyze the typographical words below. Which do you feel is the most CLEVER of the set?
Please explain the typography that you selected. How did the typography solution illustrate the word? Why was the typography clever, in your opinion?
Your answer
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