Market Survey for "Adventurers"

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As students at the Ivey Business School in London Ontario, we are currently conducting research to gauge interest in products relating to Lyme disease/ticks.

Would you consider yourself an outdoor "adventurer"? Do you enjoy outdoor activities such as camping, hiking, boating activities, hunting, gardening, or fishing? Please take a few moments to complete our quick survey.

Would you consider yourself to be an outdoor hobby enthusiast? (actively enjoy activities such as camping, hiking, boating activities, gardening hunting, fishing, etc.) *

Yes

Please tell us your approximate age (to be used for demographic information). *

Under 20 years old

20-30 years old

31-40 years old

41-50 years old

51-60 years old

Over 60 years old

I'd rather not say

How would you rate your fear of ticks (including Deer Ticks)/the potential for tick bites while enjoying the outdoors? *

Least fearful

Most fearful

Are you aware of the increase in diagnosed Lyme disease cases in Canada? *

Yes

Maybe

What steps do you currently take to prevent tick bites/the contraction of Lyme disease? (please check all that apply) *

DEET/preventative spray

Repellent clothing (treated with DEET or similar chemicals)

I avoid outdoor areas prone to tick habitation

I check my body entirely over once returning indoors for any signs of tick bites

I use repellant devices such as an "OFF" clip

I am not aware of the problem of ticks, therefore this does not apply

I am not fearful of ticks/take no preventative measures

Other:

Required

Our Product:

Our proposed product would provide consumers with peace-of-mind in the case of a tick bite and direct steps for appropriate antibiotic treatment to immediately combat symptoms of Lyme disease if contracted. This device would be included in a kit that could be taken on outdoor activities and would include removal gloves and tools, tick storage container, and the testing apparatus.

Would you be interested in a product (as described above) that could test a tick for Lyme disease and produce immediate results (similar to the process of a pregnancy test)? *

Yes

Maybe

Other:

If you responded "Yes", how much would you be willing to pay?

Under $20

$20-$30

$30-40

$40-50

$50-$60

$60-$70

$70-$80

Over $80

Other:

Clear selection

If you responded "No", "Maybe", or "Other", please tell us why:

What would your dream solution to the problem of Lyme disease/ticks include? *

Do you have any experiences with Lyme disease/ticks that you would like to share?

If you are comfortable with us contacting you to further understand our target consumer, please provide us with your email address:

Thank you for completing our survey.

Your feedback is extremely valuable in developing our understanding of this problem and potential solutions. If you have any questions or concerns, please do not hesitate to contact us at kcarrasco.hba2019@ivey.ca.

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