MASH UP ATLAS rewards innovative ideas for cultural tourism

Date: September 26th 2019, starting at 09:30
Address: Faculty of Economics and Tourism “Dr. Mijo Mirković” - Preradovićeva 1, 52100, Pula

On September 26th 2019, as part of the Interreg Italy - Croatia ATLAS project, the second MASH UP event will be held in Pula, at the premises of Juraj Dobrila University of Pula.
It is a free event that will connect in a full day tourism and cultural operators with ICT experts, video makers, project managers, startuppers and business development experts in order to turn simple ideas into innovative promotional tourism actions.

The participants will be brought together in teams and will have the opportunity to exploit the synergies between their different skills to develop real innovative solutions in one day, followed by a number of experts in business development, pitching, branding, marketing, experiential tourism, etc.

An authentic challenge at the end of which the best idea will be selected and awarded by a jury composed of Italian and Croatian experts. The winner will gain 10 hours of mentoring service offered by a business development expert for developing his/her idea.

Please make sure you read the agenda and regulation carefully before applying.

The applicants authorize the publication of their ideas as abstract and / or presentations (as videos or link to social media channels) on the official platform of the ATLAS project at the following link

Personal data collected via the contact form will be used for sending the results of the project evaluation, details about the ATLAS MASH UP organization and other information relevant to the participants and will not be disclosed to third parties.
You also acknowledge that you understand Google's policies regarding the collection and storage of personal information, regarding which you can learn more about:
Project name *
Your answer
Residence country (see eligible regions in Regulation) *
Team leader name *
Your answer
Email *
Your answer
Phone *
Your answer
Second team member's name (total max 2 members per team) *
Your answer
Team members' skills *
Your answer
Which tourism field is your project related to? *
Description of the business idea (max. 3000 characters) *
Describe your business idea. What are the expected final products or services? Who are your targeted customers? What is innovative about your business concept? Please describe your unique selling proposition (USP) (i.e. advantage above other products available in the market). Do you have a social, environmental or cultural impact? Is your idea scalable? What are the risks and what are the opportunities of your business idea? How do you intend to face these risks?
Your answer
If available, insert below URL related to your videopitch (max. 3 minutes) loaded on free platforms. Short videos or other digital tools to be used for promotion can also be sent to
Your answer
I am aware that, if selected, I will have to prepare a 3 minute pitch to present my idea and send a presentation to the organizer by Friday September 20th. Instructions will be sent to selected teams. *
I authorize the publication of my project/idea and provided material (as abstracts and/or presentations, videos or link to social media channels) on the official platform of the ATLAS project at the following link
I have read the Regulation - available at
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