IDP Final Assessment
Welcome to the University of Hertfordshire's certification programme developed specifically for IDP Counsellors and staff.

This final assessment for this IDP and University of Hertfordshire training programme will be available from Friday 19 June 2020.

Please check back for updates. You will need to complete this test by midnight on 30 June 2020.

The assessment for this programme will include the following. The test should take between 60 minutes and 75 minutes.

60 questions multiple choice test (100% of marks)
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Email *
Please state your name (as you would like it to appear on the certificate) *
Please state the country you are based in. *
Which of these is NOT a benefit of planning? *
The marketing audit, customer analysis and competitor analysis help answer which question? *
Examining your marketing mix, considering the 4Ps of Marketing will help with this activity. *
Strategic Planning is usually what in terms of timeframe?
Clear selection
Which of these is not in the SOSTAC® planning model? *
In the SOSTAC® planning model which of these does Control not have an arrow back to? *
A Maxi-Maxi Strategy would be strategies surrounding which two parts of the SWOT analysis? *
A Mini-Maxi Strategy would be strategies surrounding which two parts of the SWOT analysis? *
In the VIRO Analysis, Competitive Parity is where the the product or service is Valuable but not . . . *
Which of these not in the PESTLE Analysis? *
The PESTLE Analysis usually looks at what kind of factor? *
Using a Marketing Information System, tracking sales as way to manage success and measuring your return on investment is all part of what stage? *
An executive summary, objectives, strategy, tactics and budgets are all components of what? *
Awareness, Interest, Decision and Action are stages of what?
Clear selection
"This is the moment at which you first catch an applications attention. It might be a tweet, a Facebook post shared by a friend, a Google search, or something else entirely." - This describes what stage of the sales funnel? *
"When the student is ready to work with you. He or she might be considering two or three options for support — hopefully, including you. This is the time to make your best offer." - This describes what stage of the sales funnel? *
The 'STP model’ stands for? *
Which of these is NOT category of formal segmentation? *
We select which customers to serve through which of the following? (Two answers are correct) *
The UK is multicultural and is home to over how many international students from more than 200 countries? *
How much of the student population in UK Universities are international students?
Clear selection
Typically, first year students tend to live where when they go to University? *
GCSEs are now graded in what scale? *
A first class degree at undergraduate level is scored at what? *
An MEng (Hons) is what kind of award? *
Higher Education institutions are quality assured by what body? *
To pass a Master's degree, a student requires what score? *
Advanced Level are graded between what levels? *
Gold, Silver, Bronze and Provisional are all stages in what framework? *
IELTS, PTW and TOEFL tests are valid for how many years? *
Which of the following topics is NOT a key part of the personal statement? *
Meeting the financial requirements for a Tier 4 visa makes up how many points out of the 40 points required to apply for a Tier 4 visa? *
What does the term CAS stand for? *
A previous CAS Letter, Confirmation of Enrolment, Previous Visas (Visa stamp and Biometric card) and Progression Statement are required when? *
What is the one of the most common reasons that a Tier 4 visa is refused? *
Lower prices, more variety and what are reasons why globalisation is important? *
Which was the overriding reason that there was drive for globalisation? *
Why do we expand internationally? *
Legal considerations are usually split into which two concerns? (Two answers are correct) *
Which of these is NOT an identified issue by Johnson et al, (2017) with the 'Translation of spoken and written language'? *
Colours, distance, body language and prestige are examples of what? *
'The location of sales, production, and administrative and auxiliary services e.g. R&D' reinforces the importance of what? *
What question needs to be asked during the scanning model when entering a new market? *
'Examining detailed and demographic variables', 'Demand for necessities versus discretionary products', 'Income inequality' and 'Existence of trading blocs' are all variables in what? *
'Labour', 'Cost Considerations' and 'External connections' are all variables in what? *
'Analysing past patterns', 'Evaluating opinions' and 'Examining social and economic conditions' are all variables in what? *
Which of these IS NOT an ethical issue area in international business? *
Scholes et al, (2017) defined the combination of 'Economic and business profits', 'Environmental and the planet' and 'Social, society and people' as what? *
Paid, Pay Per Click (PPC), Organic Social Media and SEO are all types of what? *
SEO stands for? *
"The strategic actions that direct the promotion of a product or service to influence specific marketing goals" is a definition of what? *
Integrated Marketing includes what? *
"The framework in which people interact and the lens through which they view the world" is the definition of what? *
Which of these does not fall into Hofstede cultural framework? *
'Focuses on the degree of equality, or inequality, between people in the country's society.' relates to which Hofstede cultural dimension? *
'Focuses on the degree the society embraces, or does not embrace, long-term devotion to traditional, forward thinking values.' relates to which Hofstede cultural dimension? *
'Focuses on the level of tolerance for uncertainty and ambiguity within the society - i.e. unstructured situations.' relates to which Hofstede cultural dimension? *
How many Principles of Fair Trade are there? *
How many Sustainable Development Goals are there? *
What professional body's Code of Conduct did we not feature in the final session? *
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