What is next at IACT? Meetings postponed until further notice.
Fairfield University has migrated to distance learning this term and meetings are being cancelled. IACT is no exception. Stay Healthy!!

Who: Helena Escalante; Founder: EntreGurus.com
What: How to Write About and Promote Your Product for Maximum Success
Where: Fairfield University Library, Room 101, Auditorium
When: 7:00PM Tuesday, March, 31, 2020 <<---Meeting postponed until further notice.
Cost: Admission is Free
details: http://inventus.org
directions: http://www.inventus.org/Directions.htm
Add to Google Calendar: https://tinyurl.com/googleCalendarIACT

If you have any questions please contact Prof. Doug Lyon (lyon@docjava.com)
How to Write About and Promote Your Product for Maximum Success
So, you've invented something. How exciting!

And how, exactly, are you going to promote and sell it?

Let an experienced, certified copywriter share with you a proven framework to make your invention irresistible.

Copywriting is the art of writing promotional wording or "copy" --as it's known in the advertising world-- for selling products or services.

Called by some "the world's most valuable skill," copywriting is powerful, effective, and has produced millions of dollars for those businesses who have used it.

In this session:

You'll see how simple it is to sell your invention, without being salesy or pushy
You'll discover a basic framework for structuring your copy
You'll understand the four types of buyers that exist and how to best sell to each
And much more...

Imagine being able to create a sales machine for you. This is what copywriting can do for your business. Come and discover how copy can help you position and promote your product for maximum success.
Speaker Biography:
Helena Escalante is a certified copywriter, content strategist, a business coach, and curates weekly events for the small business community in New York City. She’s the founder and writer of EntreGurus.com, a blog with readers in 150+ countries that shares ideas -- from the best business books -- that you can read in under 5 minutes. Smart Hustle Magazine gave her the 2019 "Entrepreneur of the Year" Award; she has been called a "Top 10 Leadership Influencer" in Mexico by Hibox.co and a "Personal Development Expert, Author and Blog to Follow" by UpJourney.com. Her blog has been mentioned as a "resource for businesses" by American Express.
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