Apply for BJ Fogg's 2020 Boot Camps in Healdsburg, California
At each Boot Camp I work with 12-16 people. The demand for those few spots is big, so we require an application. Spend no more than 15 minutes on the form below. After you complete this, my team and I will follow up with you via email within a week -- usually faster.

As we review the applications, we aim to bring together an amazing group of people for each Boot Camp. This process works. Ask any graduate from Boot Camp. The people you meet make the Boot Camp experience even better. And those people become trusted friends you'll want to work with after the 2-day training concludes.


We offer a discount for two or more people coming from the same organization. Why do we offer this? It's not to fill the seats. Instead, we've found that when you come with a colleague (or two), you can be more effective putting Boot Camp into practice after you return home. That means my work has more impact in the world. So to promote this end (impact in the world), we offer work teams a discount.

Let me know if you have questions.

--BJ Fogg, PhD


Single registration --> $4400

Multiple people from the same org --> $3900 (per person)

Name *
first and last
Your answer
Email *
Your answer
Phone number *
Your answer
City in which you live *
Your answer
When do you want to join Boot Camp? *
Boot Camps take place in Healdsburg, CA, except when noted. Please check all dates you could attend. We are taking applications for 2020 sessions now. We'll set dates for our first 2020 Boot Camps in January.
Are you interested in being notified about pop-up Behavior Design training? *
Please note: pop-up Boot Camps or Masterclasses may have very little advance notice (5-7 days) and could take place in Healdsburg, at Stanford, or another Bay Area location. They are normally a one-day training.
What you are working on these days? *
(Briefly describe your current job or projects)
Your answer
Why do you want to come to Boot Camp? *
(Please be brief and informative)
Your answer
Imagine that you join me for Boot Camp. What would be your ideal outcome one year from now? *
(In an ideal world, what will you achieve with the Boot Camp training?)
Your answer
Is there someone else from your org that would (or should) attend with you? *
I like working with people from the same org because they learn better. You also receive a discount when you attend with a colleague.
Your answer
Is there anything else we should know about your coming to Boot Camp?
Your answer
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