Logo design brief
Please answer these simple questions or you may email( attach) a brief to
I am looking for...
Reason For Logo Design/Redesign
What are the basic details about the company/venture/brand? (Think in terms of products, services, departments/divisions, people and markets, and competitors, geographic/demographic reach etc)
What are the main reasons for you launching or redesigning your logo/product? (Outdated design, expanded services, different market etc.)
What is your intended target completion date for the logo and corporate identity? Are there any outside considerations that may affect the schedule (Web Launch, PR launch, Trade show, Annual report etc?)
In which file formats would you prefer to receive your materials? Standard file formats for logo are EPS, PDF, TIF, JPG, and GIF. Do you need your final artwork in any additional graphic formats?
What specific areas of your current identity do you feel are successful? Why are they successful?
Describe a typical customer
What are the key reasons why the customer chooses your company’s products and/or service? (Cost, service, value etc.)
How does your company differentiate itself from competitors? Do you think your current market differentiates you from your competition?
How many colours would you like to see in your logo?
What design style do your prefer for your logo/identity?
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