以全新品牌定位与装修设计，计划在高马来人流量商场开设10家分店， 目标扩展至30至40家门店，目标 2025年取得中央厨房JAKIM清真认证，成为马来西亚餐饮市场中主要中华HALAL小吃品牌。
Jipinhe Scones is an esteemed Food & Beverage franchise brand, established in Shanghai, China in 2008. Presently, we proudly operate over 400 outlets across China, offering an array of traditional Chinese cuisine, including China-style Baked Meat Scones, handcrafted classic noodles, and authentic Chinese desserts. In 2019, Jipinhe officially entered the Malaysian market and has since expanded across Kuala Lumpur, Selangor, Penang, Melaka, and Johor, with upcoming plans to enter Perak.
Vision for 2025–2026:
With a brand-new positioning and refreshed design, Jipinhe aims to open 10 new outlets in top-tier malls with high Malay foot traffic, targeting a total of 30 to 40 outlets nationwide. Jipinhe Scones also aspires to obtain JAKIM Halal certification for its centralized kitchen by 2025, positioning itself as a leading Chinese Halal snack brand in the Malaysian F&B landscape.
At Jipinhe, our vision is to introduce the genuine flavors of China to Malaysia, achieved through the use of the freshest HALAL ingredients and time-honored recipes.
